Smith & Western Accelerates Growth with Senior Sonic Branding Hire

Award-winning sonic branding agency Smith & Western has announced the appointment of Dominic Burnham as Sonic Branding Consultant, further strengthening the agency’s strategic and creative capabilities as demand for sonic branding continues to accelerate across Australia and internationally.

Burnham joins Smith & Western following six years at Resonance Sonic Branding (now integrated into global music company MassiveMusic) where he led over 40 sonic branding projects including award-winning sonic brand programs for Canva, Australian Open, BIG W and Optus. Throughout his career he has been a strong advocate for sonic branding effectiveness, championing measurement and guardianship and regularly sharing industry perspectives on distinctive brand assets and the long-term commercial benefits of a strategic approach to sonic branding.

His appointment marks another milestone for Smith & Western as the independent agency continues its growth following a string of international award wins and an expanding client roster including Vodafone, Brand Australia, Binge and TPG Telecom.

Says Nick West, Co-Founder of Smith & Western: “Dom is one of the most experienced sonic branding specialists in Australia. Very few people have dedicated their careers to this discipline. He understands not only how to create great sonic identities, but how to build long-term value through strategy, implementation and consistency. That experience is incredibly valuable for our clients and for our business.”

Says Dan Higson, Co-Founder, Smith & Western: “As Smith & Western continues to grow, we’re always looking for people who share our passion for pushing sonic branding forward. Dom is a perfect fit for where we’re heading.”

Joining Smith & Western, Burnham will lead strategic partnerships and continue to help brands identify new and distinctive ways to stand out through sound, whilst working closely with clients to expand the role of sound across all brand touchpoint.

Says Burnham: “Smith & Western has built an outstanding reputation for combining strategic thinking and exceptional creative. I’m excited to join a specialist team of sonic branding experts and help shape the future of sonic branding together whilst championing local market knowledge, talent and craft.”

The appointment comes at a time when sonic branding has become a core component of modern brand building, regularly featured as a top ranking element in creative effectiveness research. As more organisations recognise sound as one of their most distinctive and valuable brand assets, Smith & Western continues to invest in specialist expertise that helps brands create, measure and evolve their sonic identities to drive real business results.

Founded in Sydney, Smith & Western is Australia’s leading independent sonic branding agency, with work recognised by major international and Australian awards, including the Transform Awards, Clio Music Awards, AWARD Awards and Cairns Crocodile Awards.

Pictured (L-R): Dan Higson, Nick West, Dominic Burnham

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