SMEG appoints Liquid Ideas to lead integrated creative and marketing remit

Independent creative agency Liquid Ideas has secured a series of client wins and expanded partnerships, including SMEG and Pinnacle Drinks, reinforcing the agency’s continued growth.

Premium appliance brand SMEG has appointed Liquid Ideas to deliver integrated creative and strategic marketing support across the business, marking a significant new partnership for the agency.

Since commencing work with SMEG, the agency has collaborated across a range of initiatives, from developing new brand guidelines and social media strategy, to delivering integrated product launch campaigns, local content production, earned media and influencer activity that connects with Australian consumers.

The SMEG appointment follows a strong period of growth for Liquid which has also expanded its long-standing partnership with Pinnacle Drinks in FY27. Having worked with the business for more than five years, the agency’s remit has grown beyond its existing wine portfolio to now support eleven brands spanning wine, spirits, RTDs and beer. The expanded partnership sees Liquid moving from social support to delivering fully integrated campaigns.

The momentum has also continued with long-term client Suntory Oceania, recently launching the third iteration of Suntory House. Building on the success of the brand’s 2025 residency at Japanese dining precinct Prefecture 48, this year’s activation sees the experience reimagined at Sakura House, with Liquid leading the integrated campaign across creative, PR, social, influencer, content and events.

Managing Director Cleo Posa said the first half of 2026 had set a strong foundation for the year ahead: “It’s been a massive start to the year and we’re really pleased with the momentum we’ve built across the business. As we reach the halfway point, these new partnerships and expanded remits are a great sign of what’s to come.

“It’s incredibly rewarding to deepen relationships with long-term partners like Pinnacle and Suntory Oceania, while forging a new partnership with SMEG.”

The new appointments continue a strong period of growth for Liquid Ideas, following the expansion of its Melbourne presence in 2026 to support growing client demand across Victoria and strengthen the agency’s national footprint.

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