Smartsheet ANZ appoints HAVAS Red Australia as PR agency across Australia and New Zealand

HAVAS Red Australia has announced its appointment as the public relations agency of record for work management platform Smartsheet across Australia and New Zealand, following a competitive pitch.

As organisations across ANZ grapple with rising operational complexity and the rapid pace of digital and AI-driven transformation, Smartsheet is helping leaders make sense of it all. Its platform gives CIOs, transformation leads, and senior decision‑makers across industries such as healthcare, construction, and local government real-time visibility – connecting people, data and AI so they can move faster, align around shared goals, and make confident decisions.

This new partnership brings together Smartsheet’s vision to transform how organisations manage work through AI-powered execution, aligned with HAVAS Red’s proven ability to craft bold, influential corporate stories that shape conversations in business and technology. HAVAS Red will lead earned media engagement for Smartsheet across ANZ, helping to elevate the company’s thought leadership, innovation and competitive edge in the rapidly evolving AI-enabled work management category.

HAVAS Red’s program for Smartsheet will combine earned media, corporate storytelling, thought leadership and executive visibility – designed to bring to life how Smartsheet’s AI-driven capabilities deliver real-world impact to leaders, teams, and organisations across the region.

Says Myrna Van Pelt, Head of Corporate and Innovation at HAVAS Red Australia: “Enterprises everywhere are trying to make sense of unprecedented complexity. Smartsheet is delivering the clarity, visibility, and genuine business impact organisations need to execute with confidence. We’re thrilled to partner with their team to tell that story and champion the leaders who are reinventing how work gets done in the AI-era.”

This win further expands HAVAS Red’s growing portfolio of global B2B technology brands and reinforces the agency’s reputation for shaping influential earned-first narratives that cut through.

Says Shane Russell, CEO of HAVAS Red Australia: “Securing the Smartsheet account highlights the strength of our corporate and innovation practice. Australian organisations are increasingly turning to AI to create visibility and make faster, smarter decisions. Smartsheet plays a critical role in helping leaders harness AI to turn fragmented work into coordinated outcomes, and we’re excited to help tell that story across the region.”

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