Slater & Gordon launches new ‘We’ll take it from here’ campaign; first work from Akkomplice
Slater and Gordon, Australia’s largest consumer law firm, has launched its new positioning ‘We’ll take it from here’ with a new Public Liability campaign via independent creative agency, Akkomplice.
The work is the first for the brand since appointing Akkomplice as lead creative agency after a competitive pitch last year.
Says Tim Murdoch, head of marketing and growth at Slater & Gordon: “We were hugely impressed with the response from Akkomplice and the effort they took to understand our brief and really get under the skin of our brand and our business.”
The new public liability focused campaign rolls out this week across TV, digital and social screens with a mix of 15 and 30 second spots that show some of the public places where ‘hurt can happen’ and how Slater & Gordon makes it easier to get the compensation needed to move forward in life.
Says Glenn Dalton, chief creative officer at Akkomplice: “Working with the team at Slater & Gordon, it was evident that they don’t just take on the case, they also take the care. ‘We’ll take it from here’ talks confidently to Slater & Gordon’s legal expertise and proven track record, whilst also being comforting to anyone suffering serious physical and financial pain and unsure what’s next. We look forward to building on the platform… from here.”
VIEW THE 30 SEC SPOT
VIEW THE 15 SEC SPOT
Client: Slater & Gordon
Chief Client Officer, Dina Tutungi
Head of Marketing and Growth, Tim Murdoch
Acquisition Manager, Alana Johns
Marketing Campaign Specialist, Charlotte Pettinato
Creative Agency: Akkomplice
Creative: Glenn Dalton, Sara Oteri, Nathan Herbertson, Ellen Valerio
Strategy: Kenny Hill
Account Management: Maya Abeysekera, Jack Clark
Producer: Soraya Darwish
Production: Positive Ape
Director / DOP / Stills: Christopher Tovo
Executive Producer: Jason Byrne
Production Manager: Jack Davies
Production Coordinator: Liz Reeder
Sound & Music composition: Rumble Studios
Media: Audience Group
5 Comments
Solid positioning, nicely told.
Read this as “Take it from her” and got quite excited because, although I still love her, the divorce proceedings are getting quite ugly.
…Isn’t this just reinforcing the lawsuits this firm is known for?
It seems like no-one wants to take responsibility for looking where they’re going/stepping/looking any more.
We’re just a bunch of responsibility abdicating slack jawed fuckwits.
Gees.
Shame it’s so boring.
The way the woman pronounces “here” gets on my nerves – “here. here and here” She doesn’t pronounce the h.