SKYN Condoms showcases the beauty of football fans’ faces in new global campaign via L&C

New research confirms what football fans already know in their bones: match days are as physical as they are emotional. Now SKYN is harnessing that insight for a new global campaign via L&C, timed to the world’s biggest football tournament and built around the brand’s enduring obsession with shared passion, connection and pleasure.

 

In a world where most people feel either disconnected or spend their days managing emotions, curating reactions, and keeping composure, sport and intimacy both offer a rare exception. And now the biggest event of all is about to start in North America with teams and fans from all over the world.

For ninety minutes, fans openly surrender to anticipation, joy, heartbreak, tension, disbelief, and euphoria. They scream. They cry. They jump into other people’s arms. Their faces tell the story before they ever say a word, they truly ‘Feel Everything’ in moments of shared pleasure and togetherness.

The same happens in the bedroom and during intimacy, and that has always been the North Star of SKYN, one of the fastest growing Intimate Wellness brand in the world, Feel Everything for shared pleasure.

SKYN is celebrating those unfiltered moments in a new global campaign called “Faces.” The campaign captures supporters during the tournament’s most emotionally charged moments, spotlighting the instinctive reactions that emerge when people stop holding back and allow themselves to feel everything. Those faces look incredibly intimate and recall the very moment where you Feel Everything with your partner.

At first glance, the campaign’s close-up portraits appear intensely intimate. Eyes closed. Mouths open. Breaths held. Expressions suspended somewhere between anticipation and release.

The reveal: they’re not moments of intimacy. They’re football fans watching the world’s biggest sporting event.

“Faces” extends SKYN’s global “Feel Everything” platform into one of culture’s most emotionally powerful experiences. The campaign is inspired by a simple observation: football is one of the few remaining cultural rituals where adults feel comfortable expressing every emotion openly and unapologetically, like they do during intimacy.

Science suggests those reactions aren’t just emotional—they’re physical. A 2026 study published in Scientific Reports found that fans attending a match in person recorded average heart rates 23% higher than fans watching elsewhere, with heart rates climbing above 100 beats per minute during pivotal moments. Researchers described the phenomenon as “football fever”—a measurable state of emotional and physical arousal.

“The upcoming global football tournament is one of the few moments where people completely let go, publicly,” says Marta Toth, VP Global Marketing & Innovation at LifeStyles. “Fans scream, release tension, celebrate, and react instinctively because they care so deeply. Those are the moments that stay with us. With Faces, we wanted to celebrate the passion and emotional intensity that make football fandom such a powerful human experience, much like the shared intimate pleasure SKYN champions.”

While many brands focus on the competition itself, SKYN is spotlighting the feelings behind it: the tension before a penalty kick, the anticipation of extra time, the eruption of joy after a last-minute goal.

“Football creates a level of emotional honesty that’s incredibly rare,” says Rolando Cordova, Cofounder & Co-CCO at L&C. “For a few hours, people stop worrying about how they look and simply react. That’s what fascinated us. The faces people make while watching football can be surprisingly intimate because both experiences come from the same place: complete emotional investment.”

The campaign will run globally across social, connected TV, and digital platforms throughout the tournament inviting fans everywhere to embrace every gasp, scream, celebration, heartbreak, and unforgettable moment.

Because whether it’s sport,  culture or intimate connection, the experiences we remember most are the ones that make us feel everything.

Brand: SKYN
CEO: Laurent Faracci
CGO: Gregory Chabidon
VP Global Marketing & Innovation: Marta Toth
Sr. Global Brand Manager: Michele Martinelli

Creative Agency: L&C
Chief Creative Officers: Rolando Cordova / Gian Carlo Lanfranco
Executive Creative Director: Bruno Franchino
Associate Creative Directors: Juliana Laborde / Sarah Knutson
Managing Director: Gino Cochella
Account Director: Cesar Bellido
Junior Art Director: Lucciana Bedoya
Executive Producer: Paul Cordova

Production Company: Fertil
Director: Santiago Chavez
Executive Producer: Tarek Kahhat

 

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