Skin check champions encourage Australians to make their birthday suits make a difference in latest campaign via Bounce Creative, Sydney

CB Exclusive – In the lead up to National Skin Cancer Action week, the charity is asking Aussies to show some skin, to save some skin, in a campaign developed in partnership with Sydney agency Bounce Creative.

The content is launching this week, with the help of local legends, olympians, actors, surfers and skin cancer survivors, who all strip down to make a bold statement around one of the world’s most preventable cancers. One that kills over 2,500 Aussies every year, by suss looking spots.

Says Scott Maggs, the organisation’s founder: “We’re challenging Australia to do something different, bold and exciting. Something that demands attention and helps us get to know the skin we’re in, as well as how to protect it…. By asking people to do whatever they love to do (sun-safely and legally of course) we want to show how getting your kit off can actually save lives, by simply getting your skin checked. Along with raising awareness, the funds raised will go towards a national skin check program, bringing vital early detection services to communities most at risk.”

Making a statement within the content, the campaign shares various ways that Aussies can “Strip Off For Skin Cancer” to do something fun, in order to raise awareness, raise funds and raise eyebrows. The spot ultimately landing with the hard hitting message from skin cancer campaigner Courtney Mangan, that stripping off in fact saved her life.

Says Joel Chapman, creative director, Bounce: “With several people in our team having directly experienced the dangers of the sun and skin cancer, we wanted to roll up our sleeves and approach the brief in a really collaborative way, as we worked alongside Scott and his team at the organisation. We uncovered the insight that in Australia skin cancer doesn’t go away outside of summer, we just tend to cover it up. This led to a powerful and provocative message that we feel really does show how easy it is to strip off and get a skin check.”

The hero video and stills were captured by the production team at Entropico and the campaign will be live across above the line, social and digital channels this week.

Client: Skin Check Champions
Founder & CEO: Scott Maggs
Account Director: Anne Gately
PR: Elizabeth Walker, Doyen PR

Agency: Bounce Creative
General Manager: Michaela Lobb
Creative Director: Joel Chapman
Art Director: Jacob Lumsdaine
Copywriter: Chris De Santis
Design Director: Kurtis Richmond
Designer: Jacquiline Bui
Paid Media Lead: Neil Warren
Paid Media Manager: Adam Sullivan

Production Agency: Entropico
Director: Raghav Rampal
Producer / AD: Vanilla Tupu
EP: Andrew Macalpine
DOP: Tom Black
Photographer: Cole Bennetts
Steadicam: Julius Koivistoinen
Gaffer: Nik Damianakis
Bestie: Del-Ray Fruean
Soundie: Dexter Cave
Art Department: Tash Foster
Second AD: Madeleine Jurd
Hair and MU: Lucy Jackson
PA: Bella Wang
Edit Supervisor: Jodie Williams
Editor: Prisicilla Cui
Editor: Thomas Nall
Sound Designer: Rowan Dix
Sound Designer: Jacob Turier

Talent: Elana Withnall
Talent: Beau Walker
Talent: Danny Clayton
Talent: Mel Ree
Talent: Jackson Garlick
Talent: Courntey Mangan
Talent: Suzan Mutesi
Talent: David Frim
Talent: Saskia Wotton
Talent: Jeff Lack