The slowness, rigidness and shaking limbs often associated with Parkinson’s disease can make simple, everyday tasks virtually impossible.
For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task.
DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves, filling arcade style skill-testers with everyday objects. The agency placed them around Melbourne, collecting their $1 coins to fund help Parkinson’s Victoria’s research as they tried to play.
Around $5,000 was raised in the first 12 hours.
Executive Creative Director: Grant Rutherford
Group Creative Directors: Ruben Cirugeda and Glen Dickson
Writer: Glen Dickson
Art Director: Ruben Cirugeda
Account Service: Tess Doughty and Melissa Fullerton