Skill Tester shows effects of Parkinson’s


ParkinsonsAmbient-web.jpgThe slowness, rigidness and shaking limbs often associated with Parkinson’s disease can make simple, everyday tasks virtually impossible.

For non-sufferers it’s difficult to comprehend an existence where opening a carton of milk or using a telephone is an impossible task.

DDB/Rapp, Melbourne helped people experience this complete lack of physical control for themselves, filling arcade style skill-testers with everyday objects. The agency placed them around Melbourne, collecting their $1 coins to fund help Parkinson’s Victoria’s research as they tried to play.

Around $5,000 was raised in the first 12 hours.

Executive Creative Director: Grant Rutherford

Group Creative Directors: Ruben Cirugeda and Glen Dickson

Writer: Glen Dickson

Art Director: Ruben Cirugeda

Account Service: Tess Doughty and Melissa Fullerton