Australian social media marketing company Sked Social is asking social media managers to see if they can create interest in a non-existent invisible brand using the platform.
Sked’s social media management platform helps social media and brand managers plan and publish engaging content across social media channels.
As social media takes a greater share of marketing spend spending and the number of social media options explodes, platforms like Sked are of importance to agencies and brand managers.
Mid-size agencies along with fashion, retail and e-commerce social managers are the main focus of the international campaign.
The aim of the campaign is to show how the platform can help content creators address the challenge of generating engaging and meaningful social content and how Sked help brands create buzz and awareness for almost anything – even when you can’t see the product.
Says Kyra Goodman (pictured below), brand and community director, Sked: “Every agency and brand is unique, but they all need to execute on their ideas and show how their campaigns are performing.
“Social media rewards authenticity and creative courage and Sked wants to help marketers ignite their creative talent.
“With social media now contesting traditional media dollars, it is essential for brand marketers to make the most of their campaigns.”
From now until Friday 25 August, creatives can showcase their skills and abilities in #TheHardestEverSocialMediaChallenge.
To enter, they just create a post promoting an invisible product for The Invisible Brand through Sked Social.
The winner will receive an all-access pass to Social Media Marketing World 2024 valued at $3,000 plus a year of Sked Social Essentials valued at $1,145.
The winner will be announced on Friday 1 September.
To enter visit Sked Social: https://skedsocial.com/the-hardest-ever-social-media-challenge