Six Aussie agencies compete to create unique ad for Who Gives a Crap for the YouTube Skippys
Google’s Creative Agency Team has launched a unique creative competition called The YouTube Skippys where six creative agencies battle it out to be crowned winner, letting the work speak for itself.
Agencies involved include BWM Dentsu, Clemenger BBDO Sydney, DDB, Ogilvy, Saatchi & Saatchi and CHE Proximity.
Each agency was given the same brief from toilet paper brand Who Gives a Crap and asked to create a video ad.
There has always been a strong competitive nature to the creative advertising industry. However, judging creative can be hard. It can be subjective and often short case studies are created to summarise the work which are then judged by a panel of industry peers.
Google’s Creative Agency Team is hosting a unique creative competition which allows the work to speak for itself. Teams from top creative agency partners will create their own unique video advertising based on an identical brief (to create one TrueView ad). Rather than being judged by a panel, performance will be measured across an equally weighted YouTube media plan looking at view through rate, average watch time and organic view count.
The top performing creative will be crowned the winner.
These videos went up on Friday 14th October and will be live for one week. The winner will be announced on Wednesday 26th October.
12 Comments
I cannot believe that
a) so many top agencies were open to compete in a competition
b) for a profit making brand (not a charity)
c) And produced such crap (really)
d) and the only one thats good (and is really very good) is CHI Proximity.
I’d love to hear from the agencies involved – did they know they were entering a competition??
CHE is the only one that comes out of this not smelling of, um. You know.
I’d give it deuces. In the bung hole.
It would be CHE and BWM would be a distant second. The rest, well, dunno if I would have bothered.
UMMMMMMMM….
Do we not already know the winner of this???
http://www.campaignbrief.com/2016/10/toilet-paper-brand-who-gives-a.html#more
Who gives a crap aye!
CHE
When CHEesy lose.
Pretty crap bunch of ads but I’d say ‘the most skippable ad’ for the win. Although I’m guessing they’re basing the win off of who gets the most views and if that’s the case it’s BWMs which currently has the most.
All total shit.
How embarrassing for you
Hey CHE, how do you explain to paying clients that you spent heaps on making the 3rd best ad in a competition?
cool, free work! let’s devalue ourselves even further as creatives.