Sirena Tuna takes to the Mediterranean for the latest ‘Nothing Compares’ campaign via HERO

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Independent creative agency HERO has launched a new brand positioning for Sirena Tuna following its appointment as Sirena’s creative agency of record. The new creative platform, ‘Nothing Compares’, is brought to life in a 30-second launch spot that celebrates Sirena’s core purpose – to elevate the everyday.


A competitive pitch saw HERO tasked with reaffirming the brand’s superior quality in a highly competitive FMCG category. HERO’s winning concept leveraged Sirena’s European heritage, brought to life through a new creative platform shot on location in the Mediterranean.

Shot by Soundrel Director Selina Miles in Croatia, the campaign sees Sirena Tuna take centre stage as an escape from the drag of daily life. The campaign features across TVC and OOH as well as online.

Says HERO Executive Creative Director, Shane Geffen: “Anyone who’s opened an iconic yellow tin of Sirena knows that nothing else comes close to the freshness and quality of the product. It’s something that instantly elevates your day and what Selina Miles has beautifully brought to life in this campaign.”

Says Suzanne Douglas, General Manager at Sirena Tuna: “We were looking for an agency who could reinforce brand memorability and ensure the quality and freshness of the product was synonymous with the uplifting feeling of freedom that we seek, but often miss out on from the little things in our everyday lives. HERO captured the brand perfectly with the new position, ‘Nothing Compares’ and we are excited to launch and develop this new direction with them for Sirena Tuna.”

Client: Sirena
Suzanne Douglas – General Manager
Laura Gomez-Gracia – Marketing Manager

Agency: HERO
ECD: Shane Geffen
CD: Andrew Woodhead
Copywriter: Will Fox
Art Director: Charlotte Smith
Head of Client Services: Richard Hayes
Strategy Director: Tallon Mason Kaine
Agency Producer: Margot Ger
Production Company: Scoundrel
Executive Producers: Adrian Shapiro And Kate Gooden
Director: Selina Miles
Producer: Giordi Caputo
Director of Photography: Jan Gunther
Sound Design: Rumble
Editor: Selina Miles
Post Production: Matt Fezz
Music Score: Heckler Sound
Executive Producer: Bonnie Law
Creative Direction: Johnny Green
Composer/ Arranger: Glenn Cunningham
Media Company: Cole Media

Music Supervision by Music Mill (for the song “Just The Two Of Us”)