SHERPA, the Hardie Grant Media owned creative production agency has announced the appointment of Nat Taylor as executive producer.
Taylor will take over from founder and managing director, Andrew Coyle, who parted ways with Hardie Grant Media to pursue other opportunities.
With extensive experience in both production and creative agency roles, including Clemenger BBDO’s Flare, and recent freelance roles at BWM and Thinkerbell, Taylor will be working to develop and lead a team of internal and external content creators.
During her 22-year career in producing creative content and campaigns, both in Australia and the UK, Taylor has earned an outstanding reputation for collaborating on award-winning content across multiple categories, and in 2018 was shortlisted for the B&T Magazine ‘Women in Media’ Awards.
In her new role, Taylor will be focused on growing the agency, while working closely with the Hardie Grant Media network to ensure all clients can deliver integrated and multi-channel content marketing programs.
Says Taylor: “Production is about collaboration in all its forms; my job is to bring together the best team to make that happen. SHERPA has access to this amazing network, and with my extensive national and international contact base we are ready to build bespoke teams to bring any project to life.”
Hardie Grant Media acquired SHERPA in 2018, as the agency evolved to deliver fully integrated content marketing solutions.
Says Nick Hardie Grant, managing director, Hardie Grant Media: “We’re thrilled to have Nat join the team. She brings a lot of experience to the business during an ever-evolving period. With the rise of video, SHERPA is an increasingly important part of our agency network, already working with almost half of our Hardie Grant Media clients. We’re finding so many efficiencies in production for our clients, telling their stories in creative ways across multiple channels, and feel like that’s only going to increase.”