Each year it gets harder to find a quality gift. This year Sheridan is making it easier by creating a range of cleverly curated gift collections in time for Christmas, part of a new campaign developed by TBWA\Sydney.
Each unique collection is aimed at certain friends, family members and situations we’re all familiar with during the Christmas period, with the aim of taking the pain out of shopping for that special someone.
The range includes collections like the; “A little too much Christmas Collection”. Perfect for those that take the silly season a bit too seriously. Or the” Don’t Get me Anything Collection”, a gift for the person who perennially asks for nothing, but still expects everything. Rounding out the collections is the last minute, “Oh no, I’ve Forgotten Collection”, for that special person you forget to buy a present for, every year.
Says Renee Awadalla, GM of marketing, Sheridan: “In a time of increasingly disposable gifts Sheridan’s commitment to long lasting quality again shines through in this campaign. Positioning Sheridan as a gifting destination by curating beautifully crafted products into collections suitable for friends and family, to help make choosing a gift that little bit easier.”
The collections were brought to life in character-filled, luxurious scenes, demonstrating how Sheridan’s quality products make lasting memories whilst maintaining the charm and sophistication synonymous with the Sheridan brand.
The collections will be released each week throughout the 6 week campaign, with communications driving people to the Sheridan website where they can explore the curated gift collections.
Group General Manager: Paul Gould
General Manager Marketing: Renee Awadalla
Senior Marketing Manager: Kate Sallmann
Brand Marketing Manager: Sara Wilson
Sheridan GD Studio
Media Agency: NMPI
Creative Agency: TBWA Sydney
Chief Creative Officer: Andy DiLallo
Chief Strategy Officer: Matt Springate
Strategic Planner: Kat Vassar, Kat Claughton
Creative Directors: Nev Fordyce, Kat Alvarez-Jarrett
Design Director: Chris Mawson
Art Director: Bob Broadfoot
Writer: Chris Johnson
Senior Digital Designer: Bonnie Nguyen
Creative Director: Fabric\TBWA – Keenan Motto
Managing Partner: Fabric\TBWA – Gemma Rees
Business Director: Charlie Keeble
Integrated Producer: Charlotte O’Rourke, Mike Montgomery
Director: Lester Jones
Editor: Lachlan French
Sound Design: Beau Silvester
Photographer: Victoria Zschommler
Stylist: Lara Hutton