Sheridan has partnered with Lara Worthington (model, entrepreneur, social activist), Chris Pang (Hollywood actor – Crazy Rich Asians, Charlie’s Angels) and Amrita Hepi (dancer, choreographer, artist) to front the new instalment of the Tonight Makes Tomorrow campaign via TBWA\Sydney.
The campaign invites Australians to rethink how the quality of their sheets, play an integral role in achieving their goals.
The first instalment, featuring Lee Lin Chin, Sam Margin, Rosie Tupper, Otis Carey and Steph Claire Smith, reached over 12.1 million Australians.
Says Renee Awadalla, GM of marketing, Sheridan: “Our first ‘Tonight Makes Tomorrow’ campaign saw impressive sales growth for Sheridan. We wanted to build on this with key learnings and insights, to ensure our second instalment built on our early success. For us, it’s important to continue to make people reconsider our quality products in a category where much of what’s on offer looks and feels the same.”
The Tonight Makes Tomorrow campaign focuses on the one thing that Australia’s leading overachievers all have in common – they understand, that the choices you make tonight, can make a world of difference tomorrow.
Whether you’re preparing for the role of your life, expressing yourself through your passion, or focusing your efforts on an impressive goal; the quality of your decisions, ensures the quality of your achievements.
Says Andy DiLallo, CCO, TBWA\Sydney: “Sheridan designs and manufactures their products to meet exacting standards for performance, craft and sustainability. Like Sheridan; Lara, Chris and Amrita all agree that the quality of your sleep tonight, makes tomorrow.”
The campaign includes OOH in Sydney and Melbourne as well as a series of long form, 30, 15 and 6 second online content featuring each of the talent.
Sheridan sheets are available online at sheridan.com.au, Sheridan boutiques, David Jones and other specialty retailers.
Group General Manager – Paul Gould
General Manager Marketing – Renee Awadalla
Senior Marketing Manager – Stephanie Maule
Social Media Manager – Leigh Counsell
Sheridan GD Studio
Media Agency: OMD and NMPI
PR Agency & Casting: The Arc Factory
PR Director – Rose Pengelly
Account Publicist – Bridie Alman
Creative Agency – TBWA Sydney
Chief Creative Officer – Andy DiLallo
Chief Strategy Officer – Matt Springate
Strategic Planner – Kathryn Claughton
Creative Director – Steve Hanzic
Creative Director – Nev Fordyce
Client Partner – Gemma Rees
Business Manager – Charlie Keeble
Head of Production – Lisa Brown
Producer – Savannah Anseline
Director/Editor – Lachlan French
Sound Design – Beau Silvester
Photographer – Pierre Toussaint
DOP – James L Brown ACS
Stylist – Maddie McFarlane
Colourist/Online – Yanni Kronenberg