Sharesies AU launches in Australia with new ‘Let’s Get Growing’ brand campaign via BMF


Sharesies AU has just launched an Australian campaign via a new brand platform created by BMF, “Let’s Get Growing”. The Sharesies platform is a New Zealand-based investing platform.


After winning a competitive pitch for the account, BMF has created a brand platform that celebrates investment as a long game. Because dreams are grown, step-by-step. No quick wins, no shortcuts.

Investing can be intimidating and everyone should have the same opportunity to develop their wealth – whether you have $5 or $5m. The Sharesies platform makes investing easy, allowing anyone to invest across Australia, New Zealand and the US share markets with as little as 1 cent. The Sharesies platform has over 400,000 investors and was made accessible to Australians in 2021.

“Let’s Get Growing” dramatises the times we’ve been at the start of a journey, that’s paid off in the long run. It applauds being a beginner and the magic behind those first moments: a first kiss, learning to drive or even learning to play a new musical instrument.

Says Pia Chaudhuri, executive creative director, BMF: “You’ve been a beginner many times in your life, but being one didn’t stop you then, and it shouldn’t stop you now. Investing can seem intimidating, but just like so many other things, it can be worth taking the plunge. We hope this campaign inspires and empowers investing novices to take heart in the fact we all have to start somewhere, and sometimes, pushing through the awkwardness can bring us one step closer to realising our dreams.”

Says Brooke Roberts, co-founder and director, Sharesies AU: “Sometimes, you just need a little bit of help to see the potential you already have. We want to empower our investors with the tools and knowledge to reach their personal goals. BMF’s platform is true to our brand and we hope it will get Aussies to take their first investment plunge, and continue to grow, with the Sharesies platform.”

The campaign will run in the Australian market across BVOD, OOH and digital and will be supported with a $10 retail offer covered by Sharesies AU, on sign-up.

Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Executive Creative Director: Pia Chaudhuri
Senior Art Director: Nadia Ahmad
Senior Copywriter: Ellie Jones 
Head of Art and Design: Lincoln Grice
Designer: Alex Kidd
Group Head Experience Design: Lu Vardy 
Strategy Director: Rachel White
Head of Effectiveness & Data Stategy: Jen Rhodes
Chief Executive Officer: Stephen McArdle 
General Manager: Paul Coles
Group Account Director: Anna Lawrenson
Account Executive: Shanaz Delawari
Head of TV: Jenny Lee-Archer
Director: Stuart Bowen
Production Company: Good Oil
Executive Producer: Juliet Bishop
Producer: Tracey Lee-Permall
Post Production: The Editors
Offline Editor: Laurance Van Camp
Online Editor: Stu Cadzow
Grade: Fergus Rotherham
Post Producer: Liv Reddy
Music and Sound: Electric Sheep
Creative Director: Glenn Sarangapany
Composer: Tom Marland
Senior Sound Designer: Joe Mount
Executive Producer: Kate Stenhouse
D.O.P: Lachlan Milne
Creative Services Director: Clare Yardley
Senior Art Buyer: Basir Salleh
Production Director: Karen Liddle 
Finished Artist: Catarina Duardo and Leanne Hall
Digital Producer: Danielle Kartika and Ryville Ochoa
Front-End Developer: King Tan
Stills Production Company: The Kitchen Creative Management
Photographer: Juli Balla
Stills Producer: Federica Genovesi
Retoucher: Adam Hayes 
PR: Lu Borges and Elliott Holohan

Client: Sharesies AU 
Co-founder and Director: Brooke Roberts
Country Manager: Brendan Doggett
Marketing Manager AU: Adrien Jarvis
Media: MBM NZ 
PR: History Will Be Kind

Sharesies AU launches in Australia with new ‘Let’s Get Growing’ brand campaign via BMF Sharesies AU launches in Australia with new ‘Let’s Get Growing’ brand campaign via BMF Sharesies AU launches in Australia with new ‘Let’s Get Growing’ brand campaign via BMF