Former NBA superstar and PointsBet Australia brand ambassador Shaquille O’Neal will be the face of the brand’s new campaign – “PointsBet – Built Different”, with the campaign launching across TV, print social media, mobile, out-of-home, and digital platforms late last month.
O’Neal is joined alongside Australian viral content creators Matt Ford, Jack Steele, and Dom Littrich from The Inspired Unemployed in the campaign, with three of the five new TVCs now in market.
The new campaign centres around how Australians are built different from the rest of the world, which is quintessentially demonstrated by the boys from The Inspired Unemployed and four-time NBA superstar O’Neal.
Says Andrew Fahey, chief marketing officer and co-founder, PointsBet: “Shaq is iconic in the world of sport and entertainment and represents the PointsBet brand to a tee in Australia. The upcoming AFL and NRL finals, Spring Racing Carnival, US sports are going to be massive in Australia in the next couple of months and we can’t wait to see our new campaign roll out across the country.
“We are also excited to be able to work and align with the boys from The Inspired Unemployed. They are built different in the way they engage with their audience which in essence personifies the Built Different Campaign. Being able to push our cutting-edge platform to their highly engaged audience is something we are really excited about.”
Andrew Fahey, PointsBet Chief Marketing Officer
Yuta Kobayashi, PointsBet Head of Media & Advertising
Jack Steele & Matt Ford – The Inspired Unemployed
Dom Littrich – Talent
Clare Winterbourn – Founder, Born Bred Talent
Phil McDonald – Managing Director, BCM Group
Director – Vincent Peone
Agency – Troika
Production – Jersey Legends & OBB Media
Post Production & Editorial – Art Class