SGIO to promote its ‘Beat by 10%’ promise in new tvc airing Sunday via Whybin\TBWA, Sydney
This Sunday SGIO, via Whybin\TBWA\Tequila, Sydney, is launching a new look TVC for its ‘Beat by 10%’ price guarantee car insurance campaign currently running in Western Australia.
The Beat by 10% campaign was launched in August 2011 to demonstrate that SGIO offers quality car insurance at a competitive price by beating cheaper car insurance quotes from competitors by 10%.
The new TVC focuses on comparisons, noting that things often look good until you compare them. The creative invites people to compare their current insurer with SGIO. The TVC features West Coast Eagles players Shannon Hurn, Matt Priddis and Scott Selwood.
The lead medium is TV and is supported by online, print, radio and out of home.
Agency: Whybin\TBWA\Tequila, Sydney
Production Company: Film Construction
Director: Jonathan Nyquist
Producer: Alex Tizzard
Media Agency: Mediacom
10 Comments
Another cracker from the Whybins team, honestly, why would you PR this?
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HAAAAAAAAAAAAAAAAAAAAA
AAMI! Now that is shite work!
OMG! You are so dumb! OMG!
You think agencies actually send stuff like this to Lynchy?
OMG! You are so dumb! OMG!
Exactly. OMG what a pile of……
Does it really matter if they send it or not? The point is, it’s not very good. OMG! you are so dumb.
What the hell have these guys been doing lately that’s decent?
Even Tequila aren’t pumping out the goods – or do they only PR their worst work?
Obviously they wouldn’t want to PR this rubbish, the point is though, they created it, so unless their talented ECD’s do a better job, they’ll have to live with it.
when exactly do these talented ECD’s start doing a better job?