Providing advertising and branded content creators access to a more streamlined colour grading process, experienced senior colourist Angela Cerasi has announced the launch of Peachy Keen Colour.
The studio offers a simplified four-step colour grading process, called the Peachy Process and three tailored packages to suit a client’s creative and costing needs. The transparently priced packages are available to review on the newly launched website.
To make it easier for clients to recognise what it is they would like to achieve with their colour grade, the studio has categorised visual looks into six different “look and feels” and also offers flexible access to grade when you want, review when you want, and from wherever you want.
By streamlining the colour grading process and removing any unnecessary steps, founder and supervising colourist, Angela Cerasi, says her approach results in a more efficient and cost effective service for clients: “Colour grading is often considered a mysterious and intimidating part of the filmmaking process. The lingo is techy and the process confusing, not to mention expensive. Sitting in a full-colour grading theatrette is necessary sometimes, but in reality, a lot of the time it isn’t.
“No matter their tech prowess or their location, we decided to give advertising and branded content creators access to expert colour grading, and to break it down with a four-step simple process: select colour feel, pick price package, send footage, and receive, transformed.”
Managed by post producer Rosie McGregor, Peachy Keen Colour has most recently worked on campaigns for Griffith University ‘The Courage You Need to Succeed’, directed by Hailey Bartholomew for Publicis, and, Solahart ‘Quiet Revolution’, directed by Siobhan Mulready from Taxi Film Production via Elevencom.
Commenting on the launch, Cerasi adds: “I’m excited to create a vibrant, female-led company that offers something completely new and modern in the colour grading space – flexibility and work/life balance as the priority for both our clients and staff.
“You can be located anywhere, avail of our service at any time, with complete transparent pricing available to you, which makes quoting easier.
“Not only is the goal to blow our clients away with stunning colour grades, the goal is to completely delight them with our revolutionary ‘four-step Peachy Process’, and that is what I’m looking forward to the most.”