Sendle launches new, unique social design system via 72andSunny, Sydney
Sendle, Australia’s first 100% carbon neutral shipping service, and 72andSunny have created a new and unique social design system to fuel all the brand’s social media activity.
The social design system includes a new, dynamic brand identity, whilst systemising how the brand can convey key messaging and hero customer testimonials on social platforms.
72andSunny created an asset bank of over 80 pieces of content, using motion graphics and testimonial films from Sendle small business customers. These assets can then be adapted by the in-house Sendle team, as they test and learn what works.
The system will drive all of Sendle’s social media in Australia and North America, to acquire new customers and establish Sendle as the delivery partner of choice for small and medium sized businesses.
Says Eva Ross, chief marketing and customer officer, Sendle: “We worked with 72andSunny on a way to tell our story in an ever changing landscape. We needed something that could easily scale, that brought with it longevity, and the control to target, tweak, and optimise. The result is a creative and flexible design system that captures both the craft of small business, and the symbolism of modern delivery. We’ve created a hard working tool kit that’s adaptable, scalable and impactful.”
Says Luke Martin, ECD, 72andSunny Sydney: “It was really fun working with the Sendle crew on this. We think that modern brands need to think more systematically about social media. What’s the commercial opportunity that social provides? What kind of assets do we need to seize this opportunity? How do we design a system for these assets that stands out in the feed and is flexible and useful? How do we set up brands to then manage and deploy these assets themselves, testing and optimising in real time.”
10 Comments
An extremely valid project from an agency that totally isn’t failing that definitely deserved to be PRed on here.
32 and cloudy.
Say what you like about 72 Sydney, but their Byron Bay beer ads are clearly inspiring others.
https://www.youtube.com/watch?v=3eo4MOe7PB4
Isn’t that just following the global White Claw work, which maybe 72 referenced? Or are you taking the piss?
Either way. Without trash talking 72, the fact is the Aus office hasn’t lived up to the agency’s global reputation as a top tier creative shop.
In fairness 72 across the board hasn’t been the same since it sold to MDC. The early years work in the states and Ams vs what they’ve been doing in recent years is like night and day.
If we think of agencies as brands (which they are), then they’ve lost their lustre.
I was clearly taking the piss.
Social design system? Bleurgh…Come on!
That’s on par with all these agencies PRing ‘digital experience platforms’ when what they are is websites.
You did some brand identity work and rolled it out to social. Not knocking the work, but drop the daft names for things, makes us all look like fools.
You literally put a border around the images but sold it as a design system
this is really boring for such a challenging brand. what a shame this client ended up here.
This is not how you Pr design speak to bmeof about Pr worthy design
Stop shit stirring