Selling the controversial carbon tax: Gillard’s vision for a clean energy future a Smart move
The Government has launched a national advertising campaign via agency Smart, Melbourne to help illustrate the vision for a clean energy future.
Across Australia, thousands of people are already working to develop new technologies and harness cleaner energy sources. These include solar, gas, wind, and hydro, along with new energy sources like geothermal and wave energy. People are also working to turn waste into energy and to retrofit commercial buildings to make them more energy efficient.
In the advertising campaign, some of the people working in, and learning about, these new technologies and economic opportunities share their stories with Australia. Together, their stories illustrate a vision for Australia’s clean energy future.
The campaign also provides information about how the Government’s plan, including the carbon price package, will help to cut carbon pollution and create a prosperous and sustainable future for Australia.
The campaign also includes a series of radio commercials such as this one.
6 Comments
Funny how the Labor party has gone all green on our ass…Wouldn’t have anything to do with the Green’s balance of power? If Gillard was serious about the environment, she wouldn’t punish the polluters with a carbon tax, she’d offer them incentives to fix the problem. This is a total waste of tax payers time and money.
Good one 11.35. You’ve obviously done your homework! Isn’t it great how we can just let the media use our brain for us. Gives us time to enjoy life to the full!!
If it wasn’t for the avalanche of negativity unleashed by Abbott the Wrecker for his own political ambitions – and eagerly swallowed by the mass of gullible, stupid average Australians who can’t see past their own bloated stomachs – this would not be the fight to the death it’s become.
Unfortunately no advertising campaign, no matter how brilliant, can reverse the tide or the government’s fortunes.
And while it says all the right things – or some of them, I fear this gentle work ain’t going to change entrenched views.
Unfortunately the appalling mis-management of the announcement of a Carbon price, including the unforgivable delay in announcing the details has let too much water into the ship.
The government has dismally failed Marketing 101.
Ker-Plunk.
Yes it’s a pity this has become so divisive. It should be a bipartisan issue. A price on pollution is a small step on the right direction to wean us of fossil fuels and get us onto renewables. It won’t result in virtually any of the lies being touted by Abbott who is only interested in getting to the Lodge not the greater good. I hope his grandchildren get to read and hear the rubbish he spews. Mind you he has the support of the Murdoch press. Kinda says it all.
An ad campaign to promote….what?
A policy that will result in almost zero reduction in emissions and a statistically uncountably small reduction in temperatures – hilarious.
But golly gosh, it’ll make some people feel good about themselves. Like the morons who turned their lights off for an hour and decided they were saints.
One: temperatures have flatlined for a decade, while world emissions have gone up by over 30% Not what the computer models predicted.
Two: if every country in the world did what this policy claims to be doing (but which it won’t), the affect would also be close to zero.
Three: If Gillard really believed in her policy, would she need to lie so often. One example, her pretence that China is cutting back emissions. They will double by 2050. A couple of months of their emissions increase will wipe out any emissions we cut (even though this policy won’t cut them anyway).
Four: Australian business is disadvantaged by our distance from world markets; this disadvantage is compensated for by having cheap energy. Renewables, which can’t provide base load power anyway, will increase energy costs by up toe ten times current prices, making our businesses less competitive.
Five: Governments (and a lot of ad people, it seems) don’t realise how tight margins always are for most businesses. A percentage point either way is the difference between a decent profit and closing down loss. Businesses will move off shore, to countries without a carbon tax, where power stations are less clean. Result: jobs loss here, and an overall increase in emissions.
These crap ads, which avoid all the issues, are an embarrassment.