Selleys has launched its latest No More Gaps brand campaign in Australia with creative agency Thinkerbell.
The new national campaign is aimed at demonstrating how with Selleys No More Gaps, filling unsightly gaps has never been easier. By removing the need for a caulking gun, less experienced DIYers can succeed in seconds with the easy-to-use tube and go from novice gap-filler to ninja gap-filler in no time.
Says Paul Swann, executive creative tinker, Thinkerbell: “While some DIY tasks take years to perfect, this product enables you to become an instant expert and once you are you’ll start finding and filling gaps everywhere, just like we did in bringing the campaign to life.”
The campaign, which strategically uses media placements to emphasise and bring to life the speed and ease in which DIYers can triumph over pesky gaps, will run nationally in September across online video, digital, social, print and out of home platforms.
Says Sharon Perz, senior brand activation manager: “Honing a particular skill and the path to DIY mastery usually requires hours of practice. As a result, less experienced DIYers tend to put off DIY tasks in fear of failing. With Selleys No More Gaps the path to success is easy and instant. We want to demonstrate to inexperienced DIYers that succeeding in gap filling is firmly within their grasp, and encourage them to be fearless DIYers.”
Client – Selleys
Creative Agency – Thinkerbell
Production company – Elastic
Media Agency – OMD