Sedona teams with Golden Wolf on high-octane Toyota campaign for Saatchi & Saatchi
Sedona Productions and acclaimed creative studio Golden Wolf have partnered with Saatchi & Saatchi on ‘Ever Better’, a visually explosive new campaign for TOYOTA GAZOO Racing. Combining hyper-kinetic animation, bold graphic design, dynamic editing and powerful sound design, the film delivers an adrenaline-fuelled celebration of the GR Range’s performance.
Known internationally for their graphic irreverence and world-building sensibility, Golden Wolf’s unmistakable aesthetic, saturated colour, fluid transitions, layered motion design and playful visual chaos has made them one of the most recognisable creative studios operating globally today.
Rather than following the conventions of traditional automotive advertising, the creative team sought to capture the spirit of TOYOTA GAZOO Racing through a design-led approach that reflects the brand’s passion, precision and performance. The result is a fast-paced, highly crafted film that brings the energy of the GR range to life in an unexpected and engaging way.
“It’s always a privilege to work on projects that feel like a labour of love.” said James Cowie, ECD, Saatchi & Saatchi. “TOYOTA GAZOO Racing’s motorsport heritage and passionate fanbase challenged us to create something worthy of the badge. Every frame was meticulously designed to capture the speed, precision and exhilaration that sits at the heart of the GR brand.”
“Everything we do is rooted in entertainment,” said Henry Purrington, Managing Director, Golden Wolf. “We always want the audience to feel rewarded for their attention. Toyota and Saatchi & Saatchi were incredibly collaborative partners in creating something visually ambitious and genuinely fun.”
“Golden Wolf’s work has a genuine point of view,” said Kim Wildenburg, founder of Sedona Productions. “There’s an energy and creative confidence to everything they make that immediately cuts through. This project was about embracing that distinctive visual language and creating something that feels culturally relevant, visually compelling and genuinely rewarding to watch.”
Founded in London in 2013 before expanding into New York, Golden Wolf emerged from an illustration and design background before evolving into one of the industry’s most influential creative studios. Their projects often blur the line between commercial storytelling and visual entertainment, favouring emotional immediacy, graphic experimentation and sensory overload over polished category conventions.
Client: Toyota Australia
General Manager, Marketing: Vin Naidoo
Senior Manager, Marketing Operations: Anthony Nobile
Manager – GR: Suhailah O’Brien
Brand Specialist – GR: Alex Verduci
Agency: Saatchi & Saatchi Australia
Chief Creative Officer: Mandie van der Merwe
Executive Creative Director: James Cowie
Senior Art Director: Rosita Rawnsley-Mason
Senior Copywriter: David Govier
Senior Integrated Producer: Holly De Roy
Group Business Director: Zoe Kypros
Senior Business Director: Lauren Ellis
Business Executive: Alexandra Pappas
Head of Design: Tod Duke-Yonge
Production Company: Sedona
Managing Director / Executive Producer: Kim Wildenburg
Creative Studio: Golden Wolf
Managing Director: Henry Purrington
Executive Creative Director: Stefan Falconer
Executive Producer: Eva Sarnowska
Director of Production: Heidi Stephenson
Associate Creative Director: Mathieu Durand
Senior Producer: Jade Jordan
Production Coordinator: Tom Aikman
Motion Graphics & Compositing: Thais Falconi, Jo Baaklini, Bertan Can
Edit: Bertan Can
Technical Director: Ian Pinder
Technology and Operations Director: Thomas Purrington
Associate Talent Director: Beatriz Rodrigues
Marketing Manager: Pixie Barnes
Studio Coordinator: Celeste Henry
BTS Film Audio: Take Your Medicine
Sound House: Rumble Studios
Sound Designers: Tone Aston / Liam Annert
Composer: Jeremy Richmond
Executive Producer: Michael Gie
Composition Title — “Altona”
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