SEDONA expands to Melbourne; Former McCann Head of Broadcast Cinnamon Darvall joins as EP

Highly awarded industry head of broadcast Cinnamon Darvall is stepping into the role of executive producer at Sedona Productions. She joins the growing production company from her previous role as national head of broadcast at McCann Australia.

With a career spanning over 25 years, Darvall launched her creative career working in production, honing her craft in visual storytelling before shifting over to advertising as an agency producer. With a successful tenure of over six years as head of broadcast at Leo Burnett, her recent role as national head of broadcast for McCann saw her work on leading campaigns for major brands for the past four years.

Producing internationally and locally celebrated campaigns, including the multi award-winning ‘Dumb Ways to Die’, Darvall is passionate about every element of production, working seamlessly with all parties on projects to achieve creative excellence.

Sedona managing director Kim Wildenburg says she is drawn to Darvall’s curiosity for uncovering a range of creative talent in the industry along with her keen eye for selecting the best people and skillsets for each project.

Adds Wildenburg: “Cinnamon is so well esteemed in the industry, and we have formed such a great friendship over the years both professionally and personally. I couldn’t be more thrilled to be working alongside such a respected producer.

“Her constant drive for pushing creative boundaries, combined with both her advertising and production experience will be an invaluable asset in helping to steer the growth of Sedona.”

Cinnamon will be officially on board from July 14^th onwards. She can be contacted via email cinnamon@sedona.com.au or mobile 0412 695 529.

For any general inquiries, please contact Kim Wildenburg via phone (02) 8379 1202 or email kim@sedona.com.au