Scope Disability Services encourages people with a disability to ‘Be Who You Want To Be’ in new campaign via 10 Feet Tall
In partnership with 10 Feet Tall, Scope Disability Services has unveiled a new campaign that shows customers reaching their full potential.
Scope’s clients with disability and employees were engaged as actors for the campaign, bringing authenticity to the bold and ground-breaking campaign. The campaign takes on a new approach for the disability category, showcasing people with a disability embracing joy, being connected, and empowered to live life the way they want.
The ‘Be Who You Want to Be’ campaign incorporates Scope’s brand codes and colours to bring to life each service available to support people with disability, creating memorable communications that are a feast for the eyes.
Says Michelle Paterson, group manager – brand, marketing and communications, Scope: “The campaign is a landmark moment for the disability sector. It was such a privilege to bring to life such an empowering and inclusive campaign that shows us that everyone should have the opportunity to embrace their full potential and be who they want to be.”
Says Joseph Meseha, managing adirector, 10 Feet Tall: “In reshaping Scope’s narrative, we deliberately steered away from the conventional empathy-driven approach. ‘Be Who You Want to Be’ strategically positions disability as a celebration of empowerment, joy, and community connection.”
Says Stuart Black, executive creative director, 10 Feet Tall: “Crafting this campaign was an exhilarating challenge. We wanted every frame to reflect Scope’s essence – vibrant, empowering, and authentic. By marrying bold visuals with genuine narratives, we’ve created an emotionally resonant campaign that not only showcases Scope’s services but also celebrates the spirit of every individual we feature.”
The campaign launches across TV, digital media, OOH and radio across Victoria and NSW.
Client: Scope Disability Services
Group Manager Brand, Marketing & Communications: Michelle Paterson
Marketing Strategy Manager: Charlotte Vanderzalm
Creative Agency: 10 Feet Tall
Managing Director: Joseph Meseha
Executive Creative Director: Stuart Black
Senior Copywriter: Patrick Trethowan
Client Services Director: Eva Nowicki
Production Company: Truce Films
Director: Josh Dawson
Head of Production: Mike Ciccone
Producer: Fiona Dunn
4 Comments
Very joyful.
It was an absolute joy working on this campaign and seeing first hand how empowered our cast was (who have never acted or been on a set like this) as they shone like nothing I had ever experienced before. Well done Scope, 10 feet tall and to my team who put everything into this.
I have a nephew with a disability and this is great progress from the category. far better that doom and gloom
This is bright, fresh and hopeful. Really breaks the category mould.