Schmackos is still wacko in newly launched comeback campaign via DDB, Melbourne


Schmackos Duet.jpgAfter a two-year TV hiatus, the Schmackos brand is making a comeback in a new campaign via DDB Melbourne.

The campaign is based on a simple insight – while “Dogs Go Wacko For Schmackos” still rings true, treating your dog is pretty good fun for owners too.

Says Ben Culligan, marketing director, Mars Petcare: “Throughout the years the brand has been focused on the fun Schmackos treats unleashes for dogs – and rightly so.

“But dog owners also get a lot of joy out of treating. We wanted to bring this shared pleasure to life in a fun, creative and memorable way.”

DDB Melbourne creative director Glen Dickson said the brief was to modernise the brand without losing the fun.

Says Dickson: “Feed your four-legged friend a Schmackos and you’ll both feel the happiness. It’s a fresh take on the old Schmackos work that we all know and love.”

Client: Mars Petcare

Marketing Director: Ben Culligan

Marketing Manager: Kate Waite

Senior Brand Manager: Jess Hoare

Consumer & Market Insights Manager: Krishanie Perera

Assistant Brand Manager: Abby Veverka

Agency: DDB Melbourne

Managing Director: Dion Appel

Creative Director: Glen Dickson

Art Director: Becky Morriss

Copywriter: Locki Choi

Head of Broadcast: Sophie Simmons

Group Business Director: Lucy Haworth

Business Director: Luke Osborn

Executive Planning Director: Ian Forth

Planner: Paris Paphitis

Production Company: The OTTO Empire

Director: Christopher Hill

EP: Jo de Fina

Producer: Josh Butt

DOP: Ed Goldner

Production Designer: Lance Davis

Casting: Fiona Dann, Casting Sugar

Music Search: Level Two

Editing: Dan Lee, The Butchery

Sound: Colin Simkins, Gusto Studios