Scentre Group BrandSpace expands with a number of new hires and promotions
(Pictured L-R: Jarrod Jenkins, Sally Carr, Hannah Tarlinton and Nick Morelli)
Scentre Group BrandSpace has expanded its team to deliver broader capability and services to current and emerging business partners seeking to engage with customers across 42 of its Westfield destinations.
Nick Morelli has been appointed group manager, NSW retail to develop and drive a new retail partner media offering geared toward performance of business partners in areas such as brand and performance marketing.
Reporting to Morelli is former OMA Rising star finalist and previous agency sales account executive, Hannah Tarlinton who has been promoted to the role of group sales manager, retail to manage the key national retail partner media relationships.
In addition, Jarrod Jenkins joins in the BrandSpace team in a newly created role, to lead the strategy and solutions team and disciplines, as group manager, strategy and solutions. Jenkins brings a wealth of diverse career experience in creative and content strategy, having most recently led product integration for the sport portfolio at NewsCorp Australia.
Katie McCann (pictured below) joins the BrandSpace NSW agency sales team as NSW group manager to continue to drive relationships with agency partners.
McCann joins from EssenceMediaCom where she was group marketplace director and brings with her, many years of executive leadership experience within the media landscape. McCann has a passion for building effective media solutions and strong client partnerships and has held senior agency roles, most notably working across the Commonwealth Bank account for the last ten years.
Rounding out the new hires, Sally Carr, most recently head of trade marketing for ARN has joined as senior trade marketing manager. Carr has a broad portfolio of experience having led trade marketing teams at global companies such as News Corp Australia and PepsiCo.
Says Scott Moore, general manager BrandSpace: “I am delighted we are attracting and promoting talent of this calibre and look forward to their contributions to our partners and teams. BrandSpace connects our businesses and brands to their most valuable customer, a Westfield customer, and these announcements together with our new capabilities support this.”