Santa dons a leotard and goes Full Christmas in ALDI’s 2020 Christmas campaign via BMF


It’s been a bit of a year. The world’s tenser. Budgets are tighter. But it doesn’t have to end that way. Australians can still Christmas like it’s 2019, thanks to ALDI’s affordable Christmas range.


To lead the joyous respite from reality, ALDI via BMF, has once again enlisted the help of the big red fella. And he’s looking more curvaceous than ever.

Says Dantie van der Merwe and David Fraser, creative directors, BMF: “The world seemed in need of a ridiculous escape, so it felt like a good time to reveal Santa’s hidden talents.”

Says Paul Coles, general manager, BMF: “This Christmas, more than any other, demands a gifting and gourmet extravaganza. With an exceptional festive range, at ALDI prices, you can definitely go large this Christmas.”

The integrated campaign has launched with brand films running on TV and longer formats running online, supported by radio, OOH, catalogue, in store POS, website and social.

The campaign will also live across a series of 15 second retail spots to showcase ALDI’s great prices across its quality range of Christmas products.

Creative Agency: BMF
Chief Creative Officer: Alex Derwin
Creative Directors: David Fraser and Dantie van der Merwe
Creative Team: Emily Field and Kiah Nicholas
Designer: Matthew Hughes
Chief Strategy Officer: Christina Aventi
Group Strategy Director: Kinga Papp
Senior Strategic Planner: Kellie Box
General Manager: Paul Coles
Deputy Head of Account Management: Aisling Colley
Senior Account Director: Hayley Basham
Account Executive: Flora Fraser
Account Manager: India Gates
Head of TV: Jenny Lee-Archer
Agency Producer: Claire Seffrin
Director: Hamish Rothwell
Production Company: Good Oil
Executive Producer: Juliet Bishop
Producer: Tracey-Lee Permall
Post Production: Blockhead
VFX Supervisor: Jesse Meha
Editor: Lucas Baynes, ARC EDIT
Sound Production: Rumble Studios
Music Supervision – ‘Skwod’: Trailer Media
Composer: Elliott Wheeler, Turning Studios
DOP: Geoffrey Simpson
Production Company: Bantam
Content Director: Al Moore
Art Buyer: Basir Salleh
Photographer: Tom Wholohan
Producer: Audra Diciunas and Georgie Lineham
Head of Retouching: Rhiannon Jansma
Production Director: Julie Sorrell
Casting Director: Stevie Ray CGA

Santa dons a leotard and goes Full Christmas in ALDI’s 2020 Christmas campaign via BMF