Sanitarium appoints The Works as new creative agency for Up&Go following a competitive pitch
After a thorough pitch process, Sanitarium has appointed The Works as the creative agency for Up&Go.
The agency’s appointment is immediate and it will be the lead agency on the business across Australia and New Zealand.
Says Damian Pincus, founder and creative partner at The Works: “The pitch process was one of the most rewarding we have been through, the chemistry, culture and alignment of thinking between our two companies was amazing and will lead to a strong working relationship.
“It’s a great opportunity to be a part of a brand that is a genuine game changer and has experienced incredible growth. We are excited about playing our role in the ongoing success and growth of Up&Go.”
The Works will initially be working on a fully integrated campaign for the brand.
4 Comments
Game changer? WTF?
AMEN
Can’t believe the Works could produce anything worse than the current pack offer creative running as pre-rolls. Truly awful stuff. Good luck to them.
They’ll need luck. The work done for this product only reflects what the client wanted.