Samsonite puts its luggage to the test in latest spots for its ‘Seriously Tough’ campaign via TRP

April 2 2024, 12:01 am | BY Ricki Green | 3 Comments

Global leader in luggage and travel accessories Samsonite has unveiled the latest addition to its long-standing ‘Seriously Tough’ campaign developed by independent creative and media agency TRP.

 

The new ads feature epic demonstrations of Samsonite luggage enduring extreme conditions.

Says John Mavroudis, general manager at Samsonite Australia: “We are committed to continue  educating the market on the superior strength and durability of our products to future and existing Samsonite customers. These videos are representations of very extreme conditions that the innovative shell material can withstand. Our Roxkin and Curv materials are the epitome of our brand innovation that is the cornerstones of our DNA that will continue to provide smart travel solutions for our consumers’ future needs.”



Says Kyle Ross, head of strategy at TRP: “These spots work to reinforce Samsonite’s incredible durability through a series of dramatic product demonstrations. We’re not just selling suitcases, we’re selling peace of mind. And when a product performs this well under extreme stress, it would be plain irresponsible for us not to show it.”

The new ads have rolled out in Australia across connected TV, online video and social media.

Samsonite puts its luggage to the test in latest spots for its ‘Seriously Tough’ campaign via TRP Samsonite puts its luggage to the test in latest spots for its ‘Seriously Tough’ campaign via TRP Samsonite puts its luggage to the test in latest spots for its ‘Seriously Tough’ campaign via TRP

Client: Samsonite
John Mavroudis: General Manager
Ivana Tendean: Product and Marketing Manager

Creative and Media Agency: TRP
Ian Ross: Managing Director
Kyle Ross: Head of Strategy
Steve Jemison: Digital Performance Manager
Margaret Hooper: Producer
Tom Markovich: Head of Creative
John Fazio: Copywriter

Director: Marc Verna
Producer: Lawrence Phelan
DOP: Andy Poole
1st AD: Emma Gillett
1st AC: Bailey Quinn
2nd AC: Ruby Taylor
Gaffer: Tom Savige
Best Person: Coco Mata
Production designer: Rennie Watson
Art assist: Brendan Norvill
Head rigger: Graham Jahne
Rigger: Jayden Irving
Safety supervisor: Siros Niaros
Runner: Keegan McLaughlin
BTS: James Tan
Truck driver: Brock Thomas
Truck assist: Greg Bracken
Editor: Marc Verna
Color: Bluescreen
Sound design/mix: Mat Dwyer