Sampa The Great links with ESPN Australia + NZ for new ‘We Got You’ marketing campaign 


ESPN Australia & New Zealand launches a new marketing campaign to highlight the features of the ESPN App.


The ‘We Got You’ collaboration with multi-ARIA award winning Sampa Tembo, AKA ”Sampa the Great”, showcases the breadth of sports and range of product features available on the ESPN App and in Australia and New Zealand.

The creative utilises a modern and energetic visual experience set to music and lyrics created by Sampa the Great especially for the campaign.

ESPN is the one-stop-shop for all sports fans with live streaming, scores, highlights, breaking news, podcasts, 30 for 30 Films and much more, covering every major sport. Whatever the sport you love – ‘We Got You’.

ESPN digital platforms reach almost three million Australians each month on average, making it one of Australia’s most visited sports platforms.

With over 20,000 hours of sports programming available across ESPN platforms, including live events and studio shows, ‘We Got You’.

Born in Zambia, raised in Botswana, and now based in Melbourne, Sampa the Great is one of Australia’s hottest recording artists. Sampa won best female artist, best hip-hop release and best independent release at the 2020 ARIA Awards for her first studio album, The Return. Sampa’s distinctive lyrical style and international influences were a perfect match for the campaign.

With the National Football League season underway, the National Hockey League now fully exclusive to ESPN and the NBA regular season and Major League Baseball World Series on the horizon, ESPN is the place to be for some of the biggest moments in world sport this year.