Sam I Am signs Josh Kelly

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Sam I Am signs Josh Kelly

International production and photography agency Sam I Am has announced the signing of one of Lurzer’s Archive best 200 advertising photographers Josh Kelly.


Kelly’s images tell a story and create a profound connection between the viewer and the subject. Showing life from a different perspective, capturing unseen beauty and putting it on a stage for the world to see.

Says Samantha Simpson, founder and creative director, Sam I Am: “Josh Kelly’s work struck me as special upon first glance. His gaze is undeniably kind and compassionate, and this translates to real people images that resonate with authentic connection. He’s a great guy, driven to better himself at every opportunity – both creatively and professionally. An agent’s dreamboat. Sam I Am welcome Josh wholeheartedly.”

Sam I Am signs Josh Kelly

What sets Kelly’s work apart is his unparalleled ability to infuse a sense of authenticity and honesty into every photograph. With an eye for detail and an understanding of raw human emotion, he connects effortlessly with people to make any image feel real, even when it’s constructed.

Kelly understands that advertising and commercial photography is more than just showing off a product or a service. It’s about capturing the spirit of the company and their brand.

Sam I Am signs Josh Kelly

Says Kelly: “I’m truly honoured to be a part of such an incredible team at SIA and be amongst some Australia’s most talented photographers, producers, agents and stylists.

“I feel so supported both personally and professionally at SIA, everyone has the same goal – produce epic fucking content, run a tight ship, and be easy to work with. No ego’s, great work and great people.

“Each member of the SIA team is incredibly senior in their careers, and it truly shows. They have a deep understanding of photography, production and the needs and expectations of creatives, clients, and they understand what I require as an artist when I’m on set, striving to deliver the best possible product.

“I love the wonderful mix of talent within Sam I Am. The team is made up of both local and international professionals, and this diversity brings a wealth of experience to the table. It’s evident that everyone is not only highly skilled but also friendly, professional, warm, and lovely to work with.”

Kelly’s clients include HP, NAB, Tourism Queensland, Coopers, Lendlease, Chevron, Hastings Deering, among many others.

For more information about Josh Kelly and his work, please visit:

Sam I Am signs Josh Kelly Sam I Am signs Josh Kelly Sam I Am signs Josh Kelly