Saatchi & Saatchi Australia ‘Unbreakable Drivers’ for Toyota wins at One Show Automobile Awards
Saatchi & Saatchi Australia’s “Unbreakable Drivers” campaign for Toyota Hilux has been recognised as one of the top Automobile ads of the year at the One Show Automobile Advertising of the Year Awards.
The global awards ceremony was held at the North American International Auto Show in Detroit. Saatchi & Saatchi’s “Unbreakable Drivers” was awarded as one of the best ads of the year in the broadcast television category.
Toyota Hilux’s ‘Unbreakable Drivers’ was directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable drivers and shows what it takes to be worthy of the Unbreakable Hilux. The campaign consists of a suite of TV spots, and is also supported by an extensive social, outdoor and digital campaign.
Leo Burnett Melbourne was awarded with a Merit Award for ‘Honda H20‘ in the Experiential / Installations, live events, competitions, exhibitions category.