SA Power Networks imagines South Australia’s energy future in new campaign via NATION


South Australia is an international leader in the renewable energy sector as it integrates cleaner and greener resources into the state’s energy system. SA Power Networks is helping to facilitate this transition, taking the State from a one-way distribution network to an interactive system that we can all be proud of.


This campaign, developed by NATION, focuses on the future of energy and how it can easily integrate into everyday life, not just fulfilling our current needs but providing us with more benefits than ever before.

Says Paul Roberts, manager corporate affairs at SA Power Networks: “The campaign asks South Australians to imagine the ‘Power of possibility’ being created by our energy transition, which can lead to better health and social outcomes plus a growing economy based on clean energy from the sun and wind.”

Says Nick Brz, creative director at NATION: “This job was personally important to me as my father worked for ETSA for many years and it was a joy to share the story behind the innovation around how we manage energy now and into the future.”

Says Katheryn Korczak, head of copy at NATION: “The Imagine concept showcases what our near future can look like and creates a connection to our reality now rather than a world that feels distant and decades away.”

The work features SA Power Network’s own people, the individuals contributing to the exciting changes underway and who are also passionate South Australians sharing in the benefits.

The campaign appears across TV, cinema, social, digital, press and outdoor.

SA Power Networks:
CEO – Robert Stobbe
Manager Corporate Affairs – Paul Roberts
General Manager Customer & Community – Jessica Vonthethoff

CEO – Greg Knagge
Creative Director – Nick Brz
Head of Copy – Katheryn Korczak
Project Director – Greg Faull
Agency Producer – Judi Oehme

Production House – Firebox
Director – Roh Smith
Producer – Leona Cichon
DOP – Miles Rowland
Offline editor – Sam Matthews
Grader – Mark McKenna
Sound House – Mattrix
Audio Engineer – Matt McKenzie-Smith
Photography – Mike Smith