RSVP celebrates the ‘Hallelujah’ moments in newly launched campaign via The Core Agency
RSVP has launched its second campaign from The Core Agency celebrating the ‘Hallelujah!’ moments when singles realise they’ve found a keeper.
From a girl who loves playing video games as much as her date, to a relieved man whose date removes a huge spider from their tent, the new campaign continues to leverage the ‘Find A keeper’ tagline, which was launched by the Sydney independent agency in 2015.
When you meet people and date through RSVP you know there will be common matches in interests, but it’s only once you have had the second or third date that you realise all those points of interest add up to someone who might just be a keeper. It’s that moment that makes you think ‘Hallelujah!’
The campaign, which includes two 30 second and six 15 second spots, will run on TV, digital pre-roll and social, supported with a digital re-targeting strategy to drive conversion. Launching in Melbourne and Perth on Sunday 11 September, the campaign will roll out nationally from 18 September.
Says Jon Skinner, creative partner, The Core Agency: “Our latest campaign for RSVP captures the magic moments when singles realise they’ve found a keeper. It continues to promote the brand’s position as Australia’s leading online dating website in a fun way that will resonate with Australians who have experienced, or want to experience, that moment.”
Says Dave Heysen, CEO, RSVP: “This campaign continues to drive RSVP’s point of difference, finding quality dates. It reinforces the strength of our product and allows us to focus on celebrating dating success.”
RSVP is Australia’s leading and most trusted online dating site and over its 19-year history has helped more than four million Australians meet other singles.
Client: RSVP
CEO: Dave Heysen
Senior Marketing Manager: Lara Delahunty
Partnerships & Events Manager: Renee Dowling
Creative Agency: The Core Agency
Creative Partners: Christian Finucane, Jon Skinner
Senior Copywriter: Dave Glen
Senior Art Director: Simone Parravicini
Strategy Director: Simon Rich
Production Director: Deepali Dabral
Account Director: Rebecca Scott
Account Manager: Amy Barnes
Production Company: Goodoil Films
Director: Abe Forsythe
Head of Production: Chana McLallen
Producer: Helen Morahan
DOP: Crighton Bone
Editor: Drew Thompson – ARC EDIT
Audio Post: Sonar Music
21 Comments
These are awesome
Finally a funny ad on TV…
Well done Abe. I like them.
Very nice
Love ’em, nice work guys. Simple and really well made.
Great scripts. Well executed.
Make a date for Cannes!
lol-tastic
Both ads are excellent. I actually LOL’d on the train into work.
Bravo.
Finally we see the type of work that actually belongs on this blog!
Simple. Insightful. Credible. Good work, team.
Excellent work. Simple and funny.
Nice work.
Can the entire beer category please take note?
Wonderful
Awesome work
They’re good spots, but the funniest part is how thick you guys have laid on the praise.
Fantastic!! Love them.
Actually I think they`re terrible. Not much motivation for me to join RSVP
I hope you have permission to use the Hallelujah Chorus sung by the Mormon Tabernacle Choir as I have just sent the Church Headquarters a copy of your add.
Handel wrote “Hallelujah” because “The Lord God Omnipotent reigneth”. To use this majestic piece for commercial purposes is both an insult and an offence.
It’s amazing isn’t it that you can use such a truly great piece of music that is meant to honour God but the way you use it is blasphemy. But you wouldn’t dare to use something that offended the Muslims or Hindus or other religions.