RSPCA Pet insurance launches its new ‘That RSPCA Feeling’ creative campaign via Eardrum


RSPCA Banner-image.jpgA new RSPCA Pet Insurance TVC “That RSPCA Feeling”, developed by Eardrum, will air today (Monday) to spread that loving feeling a pet owner gets once they know their best friend is covered.

RSPCA Pet Insurance recognises that pets are beloved and important members of Australian families and understands the importance of providing simple, reliable and personal service to its customers.

Says Simon Hovell, chief marketing officer, Greenstone: “Australia has one of the highest rates of pet ownership in the world so it makes sense we insure them like we do with any family member. Whilst food and medical expenses are the biggest economic burdens for pet owners, it seems Australians are willing to ensure their pets live healthy and happy lives and we make that affordable.”

The creative includes a stylish Afghan Hound and Barry White inspired voice over. It aims to celebrate that loving feeling you gain from helping your pet as part of the new “Helping you and them” campaign and continues with the same level of “feel good” humour while showcasing all of the great benefits that RSPCA Pet Insurance has to offer.

According to creative director Ralph van Dijk, the new TVC was inspired by “Knowing you can do your bit to support animal welfare while looking after your own pet is what sets RSPCA Pet Insurance apart as the ultimate feel good option. So we wanted to share this elated, peace-of-mind feeling pet owners (and their pets) experience — even after a trip to the vet. It’s a very direct, rational message, communicated in an unmissable visual. And who doesn’t love seeing dogs in slow-mo!”

Says Healther Neil, CEO, RSPCA Australia: “The new TVC is great and we’re excited to see it go to air. When a beloved pet becomes unwell or is involved in an accident, unexpected vet bills can put financial pressure on their owners. RSPCA Pet Insurance is an easy way to help protect your dog or cat’s health and help support the work of the RSPCA.”

The campaign is running in national TV and digital from Monday.

Client: RSPCA

Marketing Manager: Deborah Ferreira

Agency: Eardrum

Executive Creative Director: Ralph van Dijk

Creative Director: Tristan Viney

Client Partner: Jessie Williams

Production: Production Group

Producer: Julia Corcoran

Director: Andrew Garrick