Thinkerbell has announced it has been appointed the strategic, creative and PR agency for RCL Cruises after a competitive pitch process led by EnthDegree. The appointment takes effect immediately and includes marketing strategy and creative for Royal Caribbean International as well as public relations responsibilities for Royal Caribbean, Celebrity Cruises and Azamara.
Says Kathryn Valk, director of marketing and PR at RCL Cruises: “Australians love cruising and we want more travellers to make our incredible ships part of their annual holidays. Our brands share a common passion for thoughtful innovation, inspiring us to go beyond what’s possible for our guests. The Thinkerbell team has that same creative spirit, beautifully grounded in strong strategic marketing insight, and just as importantly, are the kind of passionate people we want to work with.”
Says Margie Reid, managing partner, Thinkerbell: “We are thrilled to be working with Royal Caribbean across strategy, creative and PR. We look forward to building on the momentum the brands already have in this market. It’s a great appointment for the Thinkerbell Sydney team, and we can’t wait to get cracking.”
Based in Miami, Florida, United States, RCL Cruises is the largest cruise line in the world and operates an international fleet that includes four of the largest ships in the world. Australia boasts the highest market penetration for cruising of any country.