Robert Irwin says the boys deserve better in new campaign for The Lad Collective via Otherside

Australia’s favourite wildlife warrior Robert Irwin, has been named campaign ambassador for Aussie bedding brand The Lad Collective, in a new campaign launched via Otherside.

 

Known for his lifelong advocacy for wildlife as a passionate conservationist, Robert has turned his attention to a lesser known part of the natural world: the mysterious bedding habits of the bloke in his natural habitat.
After discovering that many single men admit to only changing their bed sheets four times a year, Robert is delivering a simple message: the boys deserve better.

The Lad Collective’s new campaign sees Robert bringing humour and charm to the bedroom, highlighting common sleep and bedding challenges faced by Australian men and showing how The Lad Collective is making bedtime easier.

Founded by brothers Bill and Ed Ovenden, The Lad Collective was created to make bedtime easier. The brand’s signature sheet sets feature clever corner straps to keep fitted sheets in place, labelled sides so the fitted sheet is never put on the wrong way and a breathable bamboo-cotton blend designed for maximum comfort.

Says Robert Irwin: “I’m thrilled to come on board with our mates at The LAD Collective. It’s exciting to celebrate these local legends who are leading their field from my hometown of the Sunshine Coast. Along with my work as a wildlife conservationist, I am also passionate about health and wellness, and sleep truly is the cornerstone to wellbeing. The LAD Collective commits to quality and comfort. They are the perfect example of local Aussie innovation taking the world by storm. They embody a sense of fun and passion for their craft, which is what I am all about. Plus their love of the outdoors and support for conservation through our charity gala for Wildlife Warriors is a testament to their awesome Aussie spirit!”

Says co-founder Ed Ovenden: “Robert is so authentic and relatable. We love how genuinely passionate he is and know he is the perfect fit to help us encourage men to upgrade their sleep and bedding habits and do better in the bedroom…when it comes to their sheets.”

Client: The Lad Collective
Co-Founders: Ed & Bill Ovenden
Creative & Production Agency: Otherside
Director: Michael Beveridge
Executive Producer: Ashritha Govind
Media Agency: Optimise Media
PR: Sunday Agency

 

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