Roadshow Films teams up with Mighty Car Mods for new video series launch via We Are Social to celebrate the release of Mad Max: Fury Road film


Screen Shot 2015-05-12 at 11.06.13 am.jpgWe Are Social and Roadshow Films have partnered with the boys from Mighty Car Mods (MCM), the world’s most viewed independent automotive series, to create a four-part socially led ‘Mod Max’ feature-length video series to celebrate the release of ‘Mad Max: Fury Road’.

Designed to bring the world of Mad Max into that of young Aussies blokes (many of whom had never seen a Mad Max film) and make Mad Max relevant to their lives, the series has received a strong reception, garnering more than 2.2 million views.

Screen Shot 2015-05-12 at 11.06.45 am.jpgThe video series documents the MCM boys on a mission to create a Mad Max inspired ride fit for the post apocalyptic world beginning with a rather unconventional base car. From the outset, the concept was ‘social by design’. Crowdsourcing design suggestions for the car from the audience, ‘Mod Max’ encouraged fans to participate in the process, creating a truly interactive experience. As the project evolved, tens of thousands of fans and influencers submitted their design ideas, created and shared content based on the fusion of Mad Max Fury Road and the Mod Max experience, and became part of the transformation process. All without any paid media support.

Says Colin Fairley, senior account director, We Are Social: “We knew that our audience were strong automotive fans and by tapping into their opinionated social behaviour we were able bring the post apocalyptic world of Mad Max: Fury Road into popular culture via an epic interactive car build with the MCM boys.”

Says Moog of Mighty Car Mods: “The Mod Max build has been one of the most successful series we’ve ever done. We’ve had hundreds of thousands of people from all over the world hanging out each week for the next instalment, adding comments, making memes and sharing the videos. The whole thing has been incredible.”

Says Rob Moore, deputy marketing director of Roadshow Films: “We are very excited to work with We Are Social on this project because we place enormous value on the importance of authenticity and – next to George Miller – nothing says automotive mayhem like Mighty Car Mods.”

We Are Social:

Creative Director: Oz Dean

Strategy Director: Luke Ryan

Senior Account Director: Colin Fairley

Account Manager: Tom Neal

Senior Research and Insights analyst: Dhanuj Selvaraj Designer: Ray Phan


Deputy Director of Marketing: Rob Moore