Rinnai Australia introduces Aussies to its new ambassador ‘Rinn’ in new work via Red Crayon
Rinnai Australia has today released a new brand campaign via Red Crayon called Total Home Comfort, to consumers across the country through the eyes of its new brand ambassador, “Rinn”, a lovable, talking black and white border collie.
Total Home Comfort highlights the expanding range of quality hot water, heating and cooling products Rinnai now offers to the market and the benefit of choosing ‘Rinnai’ as a total home comfort solution – a company which has driven to help Australians lead comfortable, safe and efficient lifestyles for over 40 years.
A suite of tailored 30 second TV commercials introduce ‘Rinn’, an adolescent dog who personably invites viewers into his family home to showcase how Rinnai products can make homes completely comfortable.
With its knowledge of consumer lifestyle needs, the ads will also feature different products from its range across both Winter and Summer seasons suitable in various climate conditions within Australia.
Rinnai Australia’s national marketing manager, Adam Jarski, says the new campaign is designed to highlight the Rinnai brand’s strong point of difference and showcase the company’s suite of products which combined deliver a total home comfort solution for Australian households.
Says Jarski: “Rather than focus on a single product specialisation, like heating or cooling, Rinnai has evolved into a brand which now offers a full range of home appliances across hot water, heating and cooling. This provides our customers with the confidence that they are buying quality and trusted products to help support their lifestyle and family comfort needs.
“As we continue to broaden our product range, it was important for us to give the Rinnai brand a single, meaningful identity anchored by ‘Rinn’ and a fresh new look across our brand and marketing communications.”
In time for winter, and with the help of new creative agency Red Crayon, Total Home Comfort will be rolled out over the next 12 months via external channels including TVCs, outdoor, online, and in-store experiences across the country.
Says Craig McLeod, founder, Red Crayon: “We are delighted to be working with Rinnai on the new Total Home Comfort brand campaign. We all felt we needed something special that would grab people’s attention and ensure they wouldn’t forget our message and new positioning. The idea focuses on using a series of brand cues (logo, colour and a brand anchor) designed to aid memory. Memory is the link between an advertisement and brand choice. We want people to remember Rinnai when they’re in a buying situation.
“Ultimately our aim is to build brand salience for Rinnai over the coming months and years.”
10 Comments
very poor work.
is that a stuffed dog?
Great campaign, the dog looks like he is really talking! I didn’t know Rinnai did heating and cooling as well as hot water. Thumbs up from me!
If the “success” of your idea is resting on the execution of a talking dog (regardless of however average the idea is), you really need to make sure the dog looks alive, and genuinely appears to be talking.
Fell a bit short of that I reckon it ‘s fair to say.
I want a talking dog like RInn!! I think the ad is bang on.
Personally I think the ad is good – least stands out from some of the other stuff on. Think we need to be a bit more positive and not so down on a talking dog!
Good to see the team from the agency trying to balance the opinion here with their positivity
I am genuinely terrified of this dog. Nice to see the agency/client staff jumping straight on this one.
This has to be the most annoying ad on T.V. Makes me want to go nowhere near the product
You have to be kidding…. a talking dog is an embarrassment to a Global brand!