Revolver’s Steve Rogers delivers heart-warming work for Cadbury Dairy Milk via VCCP London
Revolver’s Steve Rogers has directed ‘Garage’ for Cadbury Dairy Milk via VCCP London.
The spot follows a young woman working at a petrol station, showing how even a small act of generosity can make a large difference.
The 60” film launched internationally this week.
Client: Cadbury, Mondelez
Senior Global Marketing Director: Jonathan McCarthy
Senior Global Brand Manager: Markéta Kristlova
ANZ Brand Equity Director: Anthony Ho
UK Associate Marketing Director: Gemma Flanigan
Advertising Agency: VCCP, London
Creative Directors: Chris Birch & Jonathan Parker
Creative Team: Simon Connor & Steve Cross
Head Of Account Handling : Gemma Findlay
Senior Account director: Anna Fotheringham
Senior Account Manager: Katie Westwater
Deputy Chief Strategy Officer: Clare Hutchinson
Planning Director: Alana King
Head of TV: Olly Calverley
TV Producers: Rosie Good + Charlie Hodges
Production Company: Somesuch x Revolver
Director: Steve Rogers
Managing Director: Chris Watling
Producer: Tom Gardner
Edit House: The Quarry
Editor: Jonnie Scarlett
Post House: Freefolk
Post Producer: Charles Gillett
Flame OP: Andy Copping
Grade: Company 3
Colourist: Jean Clement
Sound Studio: King Lear
Engineer: Jack Sedgwick
38 Comments
Lovely work Prince.
This came out in June 2022 – strange it’s taken so long to launch internationally?
The garage ad makes me smile every time I see it or even hear it. I wish I knew if the young lady was the man’s daughter as they do look alike.
I remember when this came out over a year ago. As a woman a creepy man, 30 years older than me, hits on me with chocolate, at night, at an empty work place. I don’t call that kindness. I call that therapy in the future. Terrible idea. Yucky looking too – zero warmth.
Try watching it with the sound on.
He’s her Dad?
Try with sound she says THANKS DAD
It was her dad ya roaster
It’s. Her. Dad.
Correction. It’s. Her. Daddy.
Omg have been trying find what she says at the end cause to me it not clear,,,but thanks to this now I can relax again with a bar of chocolate ?
She says , Love ya Dad
But anything even mildly criticising the work of someone from revolver is never posted on here. It’s a common thought from many of my peers.
We all wonder why?
But zero to do with the Australian industry, and not interesting enough to post here otherwise. Why then?
Love it or hate it, this campaign has been hugely effective, winning the Grand Prix at the UK Effies.
Strange i don’t see this Cadbury ad mentioned anywhere on the Effies awards list?
Seems Tesco won the Grand Prix at the UK Effies 2022?
https://www.thestable.com.au/effies-uk-grand-prix-for-bbh-tesco/
Correction, the ads and strategy from the entire campaign idea ‘there’s a glass and a half in everyone’ from last year won the effectiveness Grand Prix. This particular ad is a continuation of that campaign idea, but if only released this week as it says then isn’t included in the award? Regardless this specific ad wasn’t awarded on its own for anything. Not yet anyway.
UK industry is at the same low point we’re in then?
But as usual, don’t use your own judgement as to what’s interesting and good, just rely on what an award says from overseas?
Typical Australian mentality of not being able to think for yourself.
Note: this isn’t bad. It’s very decent, but definitely not exciting, new, creative or that interesting.
It’s just a nice little ad. Remember when we could make those?
Nice little moments, well told, that made you feel a little warm inside.
You might have even felt a little warmth towards the brand, whether you realised it or not.
It wasn’t trying to save the whales, or the world, it didn’t have to include every sex, race or social cause that was flavour of that particular week.
And there was no QR, AI or BS involved.
Whether it piqued the interest of jurors anywhere was irrelevant. Any current or former ‘creative hotshop’ can tell you how little they contribute to winning or retaining business.
It was just a nice little ad.
Heck, it might have even been written so the client could sell a product.
Remember when we did that?
It’s a lovely ad, no drama just the message, it’s nice to be nice. Love it
Agree. It is a nice little ad. From the uk.
But just that, nice and little.
There’s lots of nice little ads from all over the world, some of them directed by Australian directors, heck there’s even amazing, cutting edge ads by Australian directors that are not posted on this blog.
So why is this particular nice little UK one posted on this blog for the Australian industry?
And why is someone defending it by giving us a nice little white lie about its award connections?
This is a lovely little advert . The girl actually looks like she could be his real daughter . It’s just giving a love you message . Nicely done .
I also think that they resemble one another and I’m wondering whether they are father and daughter in real life.
Yeah me too, that’s why I’m looking on here. Love the ad!
Really really frustrated ive searched and searched and just want to know The James of The actors in The Ad please can anyone tell me.
Still don’t know who the actors are. Can anyone tell me !!
Hi there the male actor is Mark Womack
Yeah it’s Mark Womack ex of Samantha and of Emmerdale..it is creepy until her final message ” love ya Dad ” as it’s a petrol station at night and she seems to be the only one there..it isn’t surprising that he may be a little overprotective.
Everyone got in the credits except for the actors – pretty poor form
I love this Ad and the two people in it. Real character in the Man’s face and good acting.
To me I see this as father-daughter have fallen out, father’s way of appologising, and making sure she’s OK.
Love the ad ,whats the girls name
The article above tells you of everybody who was involved in the making of the advertisement, short of the tea ladies…
Why do these articles ALMOST NEVER tell us the names of the most important people: THE ACTORS?!
I’ve been trying to find out the girl’s name in this ad for months can’t find it anywhere
The girl is Hannah Traylen, I thought they were related too but they’re not.
Beautiful subtle ad portraying a tender moment between father and daughter.
The young girl Hannah Traylen is in Boiling point tv series
I love this add.. as I do all the cadbury adds.. just a simple message from a dad to daughter.. Love it!