Retailers recommend the right drop for ANY occasion in Cellarbrations’ new campaign via Dig


Australian bottle shop Cellarbrations has launched a new brand campaign via Dig Agency, focussing on the service and tailored knowledge that Cellarbrations’ retailers provide their customers.


Each 15 second spot introduces a colourful customer or customers looking for advice from the Cellarbrations retailer about what drop to take for an occasion or event, and the resulting recommendation or ‘good shout’.

The campaign has kicked off with a spot called ‘Footy Commentator’ running through the footy season and will follow up with further instalments throughout the year.

Supporting the brand activity, the campaign’s distinctive assets will be used across retail activity, in-store, catalogue, social and digital comms.

Says Josh Gaudry, GM marketing, Australian Liquor Marketers: “The Cellarbrations brand is grounded in knowledge and the joy in being able to recommend just the right drop for any occasion. Our campaign is deliberately simple in execution, focussing on joyful characters and consistent campaign codes.”

Says David Joubert, national ECD/partner, Dig: “We’re proud to launch the ‘Good Shout’ campaign for Cellarbrations. The retailers genuinely provide each and every customer with tailored advice, and our approach is to relentlessly execute this truth single-mindedly.”

Creative Agency: Dig
National Executive Creative Director/Partner: David Joubert
Creative Director: Owen Bryson
Creative Director: Anna Paine
Managing Director: Lisa Ramsey
Executive Planning Director: Lucielle Vardy
Group Account Director: Andrew Grey
Account Director: Sarah Coppens
Producer: Sue Hind

Client: Australian Liquor Marketers
GM Marketing: Josh Gaudry
Senior Marketing Manager: Christina Ruggier
Marketing Manager: Sophie Sandilands

Media Agency: Starcom
National Managing Director: Nancy Lan
Client Services Director: Jacqui Purcell
Account Director: Cassie Coyle
Performance Manager: Ethan Chen
Investment Manager: Bailey Reed
Account Coordinator: Angela Chai

Production Company: Eight
Director: Steve Saussey
EP: Lib Kelly
DOP: Damian Wyvill
Art Director: Anthony Fletcher
Post House: The Editors
Post Producer: Liv Reddy
Editor: Stu Morley
Grade: Ben Eagleton
Online: Soren Dyne
Sound: Rumble
Casting: Peta Einberg
Stills: Billy Plummer, Sam I.Am