Responsys report reveals how Aussie marketers are spending budgets in 2013 via Econsultancy
April 8 2013, 9:56 am | | No Comments
Responsys has released its global annual Marketing Budgets report in partnership with Econsultancy revealing how Australian marketers are spending their budgets in 2013.
Keys findings include:
– One of the largest challenges to further digital investment is company culture
– Mobile apps will be the most used mobile channel in 2013
– 71% of companies are planning to increase their digital marketing spend