Reprise Commerce in partnership with Amazon Ads Australia today commenced the rollout of Amazon Ads Accelerator, a new bespoke in-person masterclass focussed on retail media capability.
The program is designed to provide foundational knowledge and tactical skills to develop and manage successful end to end campaigns with Amazon that drive client growth. It is the first time the new masterclass content has been delivered to an Australian media holding group in partnership with Amazon Ads Australia, and is open to all IPG Mediabrands’ agencies including Reprise, Initiative, UM and Matterkind, with ambitious plans to expand into other markets in 2023.
Jess White, CEO Reprise, (the lead partnership agency), said she was incredibly proud to be piloting this new program content in the ever-evolving eCommerce landscape. The enablement of our teams, to uplift existing company-wide capability with eCommerce expertise within our integrated planning process as opposed to establishing a separate standalone eComm team is what makes this masterclass unique – Institutionalising eCommerce skills across the Mediabrands network. The masterclass will develop masters throughout the business to drive high impact results for clients – critical for market leadership.
Says White: “Accelerator is a game-changer and is key to evolving Reprise’s eCommerce offering in a rapidly changing and very competitive environment.
“The masterclass delivers an immersive experience for teams to develop holistic strategies that amplify Amazon capabilities to drive sales growth. By creating seamless customer flow across the purchase journey, Accelerator further enhances the success of Reprise’s proprietary FLOW framework, designed to maximise outcomes for clients. Our approach is already showing early signs of success delivering 2.5x sales growth YOY with our pilot clients.”
Reprise Commerce and Amazon Ads Australia have curated bespoke content within the pilot program that covers five key topics across two-days – including Amazon Essentials, Insights & Planning, Sponsored Ads, DSP & Ad Tech and Brand Innovation Lab – at the conclusion of which participants have the opportunity to become certified in an area of relevant specialisation.
Says Stef Morrison, eCommerce lead at Reprise Commerce: “Our clients will benefit from the additional knowledge and skills our teams are armed with; it clearly enhances inter-agency collaboration across IPG agencies; and importantly it provides our people with inspiration on how the Amazon marketplace is valuable for brands who sell – and don’t sell – on Amazon by providing solutions for every stage of the consumer journey.”
The program launched in Sydney last week and will be rolled-out to Melbourne on December 6.
Says Morrison: “We are thrilled at the response from our teams on the day, they were highly engaged asking lots of questions and there was a real buzz around collaborating on full funnel eCommerce solutions for our clients.”