Repco celebrates new sponsorship of the Bathurst 1000 in latest campaign via Thinkerbell
WARNING: THE FOLLOWING PRESS RELEASE CONTAINS HIGH-LEVELS OF OCTANE.
With its rich heritage in motor racing, The Bathurst 1000 is finally in the hands of a brand that lives and breathes the sport. To celebrate, Repco is Bringin’ the Bathurst to absolutely everything they do in a new campaign via Thinkerbell.
The Bathurst 1000 has always been more than a race. The iconic event at Mount Panorama is a symbol of everything race fans love about the sport – the passion, the rivalry, the sounds and smells. And Repco is bloody proud to announce their new sponsorship of the Repco Bathurst 1000.
The launch of the ‘Bringin’ the Bathurst’ idea makes a high-octane, action-packed promise to race fans everywhere that Repco will be bringin’ the spirit of The Mountain to everything they do.
The launch material features only the elements needed to Bring the Bathurst – a Repco spokesperson, eight cylinders, heaps of octane, and a healthy amount of burnt rubber. Does it get any more Bathurst-y than that?
Says Amy Frangos, executive GM strategy and marketing, Repco: “We are pumped to be bringin’ racing fans the Repco Bathurst 1000 for the first time this year, and we wanted to share our passion with a campaign just as epic as Bathurst itself! From the moment we started working on Bringin’ The Bathurst with Thinkerbell we knew we were onto something special – and we’re only just getting started.”
Says Jim Ingram, national chief creative tinker – Thinkerbell: “We’re bringin’ Repco customers and race fans exactly what they want. We’re bringin’ the noise. Bringin’ the octane. Bringin’ the spirit of The Mountain. Helmets off to our client and production team who kept bringin’ solutions as we produced this through lockdowns, restrictions and an ever-changin’ rule book.”
Bringin’ The Bathurst has launched across film, print, OOH, social, radio, POS, catalogue and digital, and a few surprise moments along the way. The campaign runs throughout The Repco Bathurst 1000 weekend where race fans can be assured they will experience more octane than they’ve ever seen or heard before.
Client – Repco:
Amy Frangos – Executive General Manager Strategy and Marketing
Kym Suherland – Marketing Manager
Agency – Thinkerbell:
Josh Parmenter – Lead Creative Tinker
Gideon Nedas – Lead Thinker
Cale Berry – Creative Tinker
Julia Keller – Thinker
Jess Evernden – Production Tinker
Jim Ingram – Chief Creative Tinker
Adam Ferrier – Chief Thinker
Jaime Morgan – General Manager
Production – +Ape:
Jolyon Watkins – Director
David Normand – DP
Sam Scoufos – Photographer
Jason Byrne – Producer
Dylan Stephens (Risk Sound) – Audio engineer
15 Comments
Did they literally just copy-paste the ‘Ladbroke it!’ strategy deck? The work is oddly similar in structure.
what about after bathurst?
Bringin’ the summernats?
That is some great retail.
Bringin’ the Ladbrokes. Without the power of a celebrity or CGI budget
Is it just me or is said agency getting a reputation for copy and paste? Hmmmm
Straight up clear and a million miles better than the weird quirky stuff they used to do
Weird, Quirky? You forgot Funny Now it’s none of the above…
was this shot on new iPhone 13
Best Ice Break ad Ive seen in years.
Great retail spots
I’m not sure who shot the still photographs,but …….
I feel like this probably looked great when presented in powerpoint, but these executions feel surprisingly dull and lacking in any sort of actual high octane energy.
Solid strategy, awful execution.
These ads sum up perfectly one of the many things that are wrong with advertising in Australia.
LET’S SHOUT LOUDER than the competition.
Stupid, amateur, throwaway stuff.
I lost to this?