This weekend will finally see the iconic Repco Bathurst 1000 Supercars event get underway, with Repco being the new primary sponsor. In celebration, Repco has been “Bringin’ The Bathurst” to Australia and NZ since the campaign kicked off in September.
In its latest incarnation via Thinkerbell, Repco isn’t just Bringin’ The Bathurst to its own ads but now also to other companies’ ads as well. In a media first, Repco is Bringin’ the Bathurst to whole ad blocks during breaks in the race weekend telecasts – you can see an example above.
All spots are booked to hit key moments over the weekend when race fans and enthusiasts will be getting stuck into the action.
Says Jim Ingram, ECT at Thinkerbell: “The high octane energy of Bathurst was exactly what brands like Drummond Golf, Pizza Hut, Vegemite, RAMS and ROLLiN Insurance needed to truly get into the spirit of the Repco Bathurst 1000.”
Radio ads over the weekend will also feature a complete in-car hot lap experience, with the listener getting to ride shotgun, as V8 Supercar commentator Neil Crompton takes us around the track, commentating the actual driver experience on the mountain. The entire radio spot is the length of a full lap time around the Bathurst track.
Says Kym Sutherland, marketing manager at Repco: “If you thought we were excited about everything during our lead up campaign, stay tuned for the awesomeness we have planned over the race weekend. Fans and customers are going to love it.”
Enjoy the Great Race Australia.
Creative Agency: Thinkerbell
Media Agency: initiative
Production/Sound Engineers: Risk Sound