Renault launches ‘Seriously Stylish’ integrated campaign for Clio via Naked Communications
Naked Communications has unveiled a new campaign to launch the fourth generation Renault Clio – one of the brand’s best-known and highest-selling nameplates globally.
The campaign, produced in partnership with VI and Mitchell’s, runs across cinema, TV, outdoor and digital and positions the car as ‘seriously stylish so you don’t have to be’ – featuring models showing off their style but with a self-deprecating, tongue-in-cheek twist.
The campaign is also supported by an interactive component, the Clio Pose-Off Competition, that plays on our ‘selfie’ culture by inviting the public to show their ‘un-seriously stylish’ side through event activations at MSFW and Vogue Fashion Night Out, and online via Renault’s Facebook page.
Says David Henderson, marketing director at Renault: “We’ve injected a little self-deprecating humour into this campaign to offset the sexy European styling of the new Clio. We like to be stylish and stand out, but we also don’t want to take ourselves too seriously.”
Says Simon Veksner, head of ideas at Naked Communications: “So many brands these days think you have to show true perfection to connect with the audience, but this couldn’t be further from the truth. We’ve injected a bit of fun into the style message and love the results.”
Agency: Naked Communications, Sydney
Managing Director: Tom Ward
Planning Director: Adam Ferrier
Head of Ideas: Simon Veksner
Strategy Director: Mel Ross
Creatives: Tisha Lazaro and Nick Marzano
Agency Producer: Nik Round
Director and Photographer: Jon Webb
VI
Director: Kieren Redpath
Account Manager: Emily Borg
Mitchells
Media Planning: Leon Sammartino
Digital Planning: Krisitie Lawrence
Renault
David Henderson – Marketing Director
Gina Trench Thiedeman – Brand & Consumer Manager
9 Comments
Ahh the old luxury ad w a twist. Done first by Boddingtins then 24000 x since. No Clio here.
Hi ‘oh dear’. Thanks for your constructive review. Must say I think its funny, and looks great. Not everything has to be negative on here.
It’s Shit.
I love it.
Not being negative. Just honest.
As an idea. It’s crap.
Made me laugh. Car looks good. Strong pass. Will work well.
It’s sad for an agency that have come up with some pretty interesting and original stuff lately to revert to this stale old addy formula. Been done a million times and done better
what is so good about the rubbish these people keep delivering is how good it makes everyone else look. so dumb and tacky and kind of pathetic really.
I suspect a few of the comments above are directed towards naked rather than the work. They can be more than a little loud / a little outspoken!! As for these spots they ate good – obviously.