Renault Australia has launched a new campaign via Big Red to drive aspiration for the French marque in Australia, and to support the launch of the All-New Kadjar medium SUV.
The film features a young couple living free. Its provocative tone is underpinned by the soundtrack ‘Catch Me If You Can’ by Melbourne group Desert Belle. It takes on a lifestyle-driven theme and is set in amazing coastal and rural vistas, including the Jackalope Hotel.
The campaign continues the highly successful ‘Make The Move’ platform for Renault Australia.
Says Terri Golder, GM marketing communications, Renault Australia: “2020 is going to be a big year for Renault Australia, as we have an almost completely new line-up coming across the range. The launch of the Kadjar is just the beginning.”
The film captures the inherent playfulness of the Kadjar, the perfect vehicle for spontaneous and evocative experiences a younger, style-seeking audience desires.
Says Golder: “This is a brilliant campaign, beautifully shot in a way that really captures the Kadjar’s distinctive European flair, Apple CarPlay and premium audio amongst many other features.”
The campaign was directed by Jessie Oldfield and Adam Murfet of CKOL with still photography by Andrew Vukosav. OOH, shot by Isamu Sawa and post by DBG Digital, has stepped away from category conventions to create an alluring neon treatment that captures the Kadjar’s unique and vibrant design.
The creative launches in early January and will appear across screens (OTV, social, cinema), premium OOH and digital channels.
Client: Renault Australia
Managing Director: Anouk Poelmann
Marketing Director: Felix Boulin
GM Marketing Communications: Terri Golder
Agency: Big Red Communications Group