Australia’s Remarkable Media has taken out Best in Show at the MediaPost Digital OOH Awards for its record breaking digital flying video screen to promote the MTV Video Music Awards.
The company was the only Australian winner at the prestigious awards held in New York, which recognises excellence in digital OOH advertising from across the world.
Remarkable Media partnered with global media brand MTV to fly the world’s largest flying digital video screen to celebrate the MTV Video Music Awards (VMAs) held in New York in August last year, featuring performances by Ariana Grande and Nikki Minaj.
MTV reported a 1,587% viral lift on social media as a result of the flight, which also won a Guinness World Record for largest aerial projection screen.
Two helicopters flew in a synchronised pattern approximately 300 meters above ground heading northbound along the Hudson River, between the New Jersey coastline and Midtown Manhattan, bypassing MTV’s headquarters in Times Square, and returning southbound for a second viewing, before landing.
The first helicopter carried one of Remarkable Media’s signature Jumbo Banners, sized at 76 meters wide, (longer than the wingspan of a 747). The second helicopter flew the projection screen and film crew. Using live projection mapping technology, the film projector has been designed to hone in and lock the content onto the flying banner, sizing and scaling the video content for high definition viewing that will be visible for up to eight kilometers.
Says Simon Powell, CEO, Remarkable Media: “It was our most challenging creative execution to date, but the result was simply amazing and it delivered significant traction for MTV ahead of the VMAs. In addition to being handed a Guinness World Record we are delighted to have been named Best in Show at the MediaPost awards which recognise the best digital OOH advertising from around the world.”
In September Remarkable Media executed another aerial stunt over New York by creating a two-ton exoskeleton of the U.S.S. Discovery to promote the launch of the CBS show Star Trek: Discovery.