Rekorderlig Cider appoints AnalogFolk Sydney as new agency following a competitive pitch

Global independent creative agency AnalogFolk has announced its appointment by premium international brand Rekorderlig Cider, following a competitive pitch.

AnalogFolk joins Rekorderlig Cider’s agency roster and is creating a breakthrough digital brand experience with ‘real-life’ creative elements to be included in the campaign that will launch in the coming months.

Says Pip Hearn, senior brand manager, Rekorderlig Cider: “We were looking for an agency that could grasp the under-stated Swedish coolness of Rekorderlig Cider, but importantly also connect the brand with consumers who are looking for new experiences. AnalogFolk demonstrated innovative thinking and deep expertise in digital experiences, and we’re thrilled to be partnering with them.”

Says Matt Robinson, partner and managing director, AnalogFolk: “Lockdown has brought many challenges, but it’s also opened the door for clever brands to fully embrace digital as a creative, cut-through channel like never before. It’s an exciting time to push some boundaries and deliver innovative, engaging campaigns.”

The appointment follows the agency’s recent new business growth from clients including TAL, Curtin University, Hyundai and Chemist2U.