Aussie expat Reed Collins elevated to Chief Creative Officer, Ogilvy Asia; takes sole creative leadership of the network in Asia
Following the news of the upcoming departure of Sonal Dabral, Ogilvy has elevated Aussie expat Reed Collins to the position of Chief Creative Officer, Asia.
The expansion of Collins’ role to the entire region is in response to the upcoming departure of Sonal Dabral, which was announced yesterday.
Collins joined Ogilvy in 2013, has since served as Chief Creative Officer in Hong Kong, and was promoted to Chief Creative Officer, North Asia in 2018. A true Ogilvy giant, he is a dynamic, inspirational creative talent whose energy and ambition is infectious.
Collins started his stellar 15 career career on a very early Mac at Campaign Brief in Perth in the early 90s. Following AWARD School Collins then had casual stints at Shout! and JMA Ogilvy & Mather in Perth before heading to Mojo in Sydney. When Hunt LascarisTBWA Johannesburg founder John Hunt paid a visit to Australia in the mid 90s, Collins (with then partner Richard Bullock, also ex Perth) pestered him for a job and weeks later the pair headed to South Africa – where they first met Tony Granger, then the agency’s creative director.
After a few years in SA, the pair headed to Lowe Howard-Spink London and Cliff Freeman & Partners New York, before Bullock headed to 180 Amsterdam (he’s now based in Sydney directing with Revolver/Will O’Rourke & Hungryman) and Collins to Leo Burnett Chicago, where he rose to executive creative director. He returned to Australia to join The Campaign Palace as national creative director before moving to Ogilvy in Hong Kong.
Among other awards in his career, Collins won a Gold Lion at Cannes in 2001 while at Cliff Freeman & Partners, New York for the brilliant Fox Sports campaign, and a Bronze Lion in 2007 for the hilarious Altoids campaign via Leo Burnett, Chicago.
Collins has won every international award several times over, across a wide range of categories, including Cannes and One Show Gold, One Show Best of Show and D&AD pencils. Collins was the most awarded creative in the world for his Fox Sports campaign, according to 2001 Gunn Report. In addition, he has work displayed in the permanent collection at Museum of Modern Art in NYC.