Capitalising on The Block’s gigantic 2022 season, Reece Bathrooms has embarked on a major campaign to launch its innovative Imagin3D digital bathroom visualisation tool for homemakers. Both the tool and creative are led by Trout Creative Thinking, with support to bring the campaign to life from production company Sherpa.
A collaborative effort between Trout Creative Thinking and Reece Bathrooms, Imagin3D gives renovators the ability to create and plan their dream bathroom for free using real products, materials, surfaces and colours. Visualising a bathroom look gives renovators confidence in their choices, before committing to buying products or booking trades, and helps to avoid making expensive style mistakes.
The launch campaign includes a TVC, in-store presence and digital marketing overseen by Trout, in addition to integration into this season of Nine’s The Block where contestants use the tool to plan their bathrooms.
Already, Imagin3D is proving valuable for home renovators embarking on their bathroom journey; with one in five Imagin3D webpage visitors signing up to use the tool.
Imagin3D is available via the Reece Bathrooms website, and is being used in Reece Bathrooms showrooms across the country.
Says Anthony Bologna, creative director, Trout Creative Thinking: “As Australia’s only living brands agency, Trout is dedicated to servicing brands within the homemaker, renovation, build and construction sectors, to shape how we live and work.”
“Launching Imagin3D in the 25th year of our partnership with Reece is a huge accomplishment and Sherpa was the perfect partner to bring this to life. Creative collaboration across agency, client and supplier teams really open doors for businesses to engage customers by creating better brand experiences.”
Says Elizabeth Malcher, producer, Sherpa: “It was such a pleasure working with the teams at Trout and Reece on our third collaborative campaign this year. We were able to do a creative production deep dive and get to the heart of their messaging.”
Above: Imagery of brand identity (point of sale)
Above: Image of digital tool interface.
Client: Reece Bathrooms
Client lead: Kelly Huglin
Creative Agency: Trout Creative Thinking
Creative Director: Anthony Bologna
Senior account manager: Genamay Bennett Burkhardt
Lead copywriter: Kyle Tickell
Lead digital designer: Henrik Pagh
Motion designer (identity): Martin Pribble
Digital performance lead: James Pearce
Digital product lead: Hayley Griffiths
Digital product development assistance: Thoughtworks